Tag: virtual reality advertising
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Infographic: Sectors Using Virtual Reality
When people think of Virtual Reality, they often think of VR primarily as a platform for gaming. However VR can actually serve a myriad of purposes and is currently being utilized by several industries. City planning and architecture, are one such example. VR simplifies the act of envisioning what a new building would look like…
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Infographic – The History of Virtual Reality (VR)
Virtual Reality is a fast growing technology, however it’s actually been around for about 75 years! A comparison of the 1939 View Master and the 2015 HTC Vive shows how far the technology has come in that time. Gone are the days of clicking through images of the Grand Canyon on a cardboard disk in…
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![The State of Advertising in the World of Virtual Reality [VR]](https://touchstoneresearch.com/wp-content/uploads/2024/10/tsr-vr-logo-web-sm-blk.png)
The State of Advertising in the World of Virtual Reality [VR]
Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for…