Virtual Reality is a completely artificial 3D environment that fully immerses the user. VR has made strides not only in the entertainment industry, but in education, health care, real estate, eCommerce, tourism, military, law enforcement, and advertising as well. There are many advantages to using Virtual Reality in the business realm. It personalizes customer engagement, saves money, time and resources,…
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…
Virtual Reality and Augmented Reality are both being used in a variety of industries, including education, sports, tourism, and even healthcare. The video game industry is projected to earn the highest revenue at $11.6 billion, but the healthcare industry is right behind them with $5.1 billion. VR and AR can be used for a variety of medical purposes including: diagnostics…
Recently our friends at StartApp and Nowsourcing created an infographic like no other, because it’s an infographic made to be viewed in virtual reality. The way the information is being displayed here is truly revolutionary, and it makes reading an infographic a much more immersive experience. This infographic debuted on March 13, 2016 at SXSW and it represents a potential new…
Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for a good reason; as technology…
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