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Touchstone Research Promotes Alexis Warnick to Senior Project Director

Touchstone Research Promotes Alexis Warnick to Senior Project Director

By Consumer Insights, Custom Research Panels & Communities, In-Depth Interviews, In-Person Qualitative Research, In-Person Research, International Market Research, Market Research, Market Research Industry News, Moderation, Moderator, Promotions, Qualitative Research, Reporting & Analysis, Touchstone Research, Touchstone Staff, Usability Research, UX

Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts. She will help the firm’s…

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Beatrice Capestany, Senior Research Analyst, Touchstone Research

Touchstone Research Consumer Insights Firm Adds Beatrice Capestany

By Augmented Reality, Consumer Insights, Market Research, New Hires, Qualitative Research, Quantitative Research, Reporting & Analysis, Research Analyst

Connecticut – July 10th, 2018 – Touchstone Research announced today that Beatrice Capestany has joined the firm as Senior Research Analyst.  In this role, Capestany will execute a wide range of next gen quantitative and qualitative research studies and oversee Touchstone’s advanced research technologies and methodologies and development of new tools and applications. Prior to working at Touchstone, Beatrice held a post-doctoral…

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Infographic: Leverage Marketing Strategies through Virtual Reality

By Touchstone VR, VR Infographic

Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…

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Infographic: Immersive Learning in Corporate Training

By Touchstone VR, VR Infographic

In the late 1800’s, Herman Ebbingaus developed the Forgetting Curve Concept, which states that a person forgets 90% of training course content after one month. Learning can be harder than ever today, whether it is in a classroom setting, taking online classes, or even training in the workplace. Employees report that they can only dedicate 1% of their work to…

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AR’s Impact on Online Shopping

By AR Infographic, Touchstone VR

In the last year, American consumers returned $360 billion worth of merchandise that was purchased online. Nearly a quarter of consumers returned these items for looking different in person than it looked online. With the help of Augmented Reality, this high return rate is expected to decrease. 61% of shoppers prefer to shop at stores that offer Augmented Reality for…

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