Infographic – Augmented Reality’s Success in Marketing

By | AR Infographic, Touchstone VR | No Comments

Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…

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Tech-Savvy Researcher Feature – All Teens Online, One in Four Go Mobile-Only

By | Marketing Research, Mobile, Online Community Panel, Teen Market Research | No Comments

It’s hard to forget the cacophonous bleeps, fuzz and buzz of our modem logging onto AOL in our pre-teen years. An exciting, confusing time when popular use of the internet was dawning, but so frustrating was that noisy wait to discover whether or not we had mail. There are few things we could hate so much as a kid but…

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The NGMR Top-5-Hot vs. Top-5-Not: Touchstone Research

By | Marketing Research, Surveys | No Comments

 @tstoneresearch @theburchyburch   Today, we have been asked to participate in a top secret Next Gen Market Research collaboration project! What 5 things will continue to be ‘Hot’ and what 5 things will not in regard to Market Research in the next few years? With rapid change and advancements in technology and tremendous growth of social networking goliath’s like Facebook…

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