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promotion

Touchstone Research Promotes Alexis Warnick to Senior Project Director

Touchstone Research Promotes Alexis Warnick to Senior Project Director

By Consumer Insights, Custom Research Panels & Communities, In-Depth Interviews, In-Person Qualitative Research, In-Person Research, International Market Research, Market Research, Market Research Industry News, Moderation, Moderator, Promotions, Qualitative Research, Reporting & Analysis, Touchstone Research, Touchstone Staff, Usability Research, UX

Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts. She will help the firm’s…

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Augmented Reality’s Success in Marketing

By AR Infographic, Touchstone VR No Comments

Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…

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