Virtual Reality may seem like a modern phenomenon, however, the origins of VR can date back to as early as the 19th century, nearly 180 years ago. The Stereoscope in 1838 was technically the first device to essentially pioneer 3D by having the viewer look through a lens with two of the same image and then letting the brain blend…
2017 is expected to be a turning point for Virtual Reality and Augmented Reality. The PlayStation VR, as well as a variety of other VR devices, made their debut last year and since, have given consumers insight as to all that VR has to offer. As of 2016, one third of consumers found the concept of VR to be “very…
Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…
Virtual Reality entered the marketplace for consumers in 2013 with the launch of the Oculus Rift Development Kit. 2016 brought consumers a variety of new VR devices, including the HTC Vive and Sony’s PlayStation VR. Based on the demand the VR market has been seeing over the years, it is expected to grow by the billions by 2020, reaching an…
The Electronic Entertainment Expo, or E3, is a huge conference in the world of gaming with developers from all over coming to debut their plans for the coming future. Everything from new games, changes to existing games, new platforms, and more are announced and gamers the world over tune in to get a piece of the hype. This year especially…
Currently, there are a handful of VR devices on the market and only a few AR devices. Before taking the leap and purchasing one of these headsets, one has to consider the reason for purchase. Virtual Reality devices take the user into a new artificial environment where their new reality is completely simulated. At this point, the HTC Vive, Samsung…
People think of Virtual Reality and Augmented Reality as a new, exciting, innovative technology, so new that most people don’t know much about the industry or what its future may hold. However it is projected that by 2020, the VR/AR industry will be worth $150 billion. Gaming is expected to be a major player in the Virtual Reality industry; however…
Virtual Reality is a fast growing technology, however it’s actually been around for about 75 years! A comparison of the 1939 View Master and the 2015 HTC Vive shows how far the technology has come in that time. Gone are the days of clicking through images of the Grand Canyon on a cardboard disk in our View Master; current virtual…
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…
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