Augmented Reality Market Research

Touchstone Research leverages augmented reality capabilities to enhance market research services

By | Augmented Reality, Consumer Insights, Kids and Family, Technology, Usability Research, UX

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…

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Infographic – How We Use AR

By | AR Infographic, Touchstone VR | No Comments

Both Virtual Reality and Augmented Reality are growing in popularity across a variety of industries. The reputation of both is that they are primarily used for gaming and entertainment; however AR is actually being used to assist doctors, engineers, teachers, and more in their professions. By introducing AR into the classroom, students will have a new way to learn by being able to see a…

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Introducing Shots of Me, the New Selfie-Sharing App Backed by Justin Bieber

By | Mobile, Social Media, Teen Market Research, Young Adults | No Comments

Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new Bieber-backed, feature-packed – that’s right…

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Second Screen Apps, Vine, & Twitter

By | Mobile, Social Media | No Comments

This Week in Social Tech: Second Screen Apps Lack Luster, Vine Swinging to the Top of the App Store, and Twitter Tackles Trending Tunes The age of the argument is over. Gone are the days when pseudo-intellectual debates at the bar or coffee shop escalate to fisticuffs. Long before it comes to blows, we whip out our smart phones to…

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Tech Savvy Researcher Feature: The Rise of Social TV

By | Marketing Research, Social Media | No Comments

Merging our Media-Tech world to see it “through the eyes of our friends” Ready Player One by Ernest Cline was the last great book recommendation I got. This is a nostalgia shot, people, because that sentiment is a double-whammy two-for of things that just don’t happen anymore: paper-page book reading, and getting recommendations directly from another person. Now, don’t get…

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