While VR devices have been around since the 1990s, it wasn’t until 2012 when the Oculus Rift was introduced was when the potentials of VR came to the forefront. Since then, the technology has grown more present across a variety of industries and will continue to do so. Virtual Reality has a bright future specifically in the Marketing industry. This…
Augmented Reality and Virtual Reality were expected to boom in 2016. With a variety of new AR and VR games and devices hitting the market this year, more people were using this new technology this year than ever before. AR became reachable to all ages when Pokémon Go hit the app store this summer. This record-breaking app has been downloaded…
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…
New VR devices are being released more often now than ever from widely known companies including Google, Samsung, Mattel, and more. Despite the recent surge in VR devices, nearly 60% of people are still not aware of Virtual Reality and only 8% of people have tried Virtual Reality. The majority of those who are aware of VR range in age from…
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