Tag: automobiles
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Infographic – The History and Future of Augmented Reality
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example.…
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Augmented Reality’s Success in Marketing
Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in…