Category: Qualitative Research
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Proven Strategies for Building Custom Insight Communities (Live at Quirks NY 2025)
What are the best strategies for building custom insight communities? Custom insight communities thrive when they’re designed with clear goals, tailored frameworks, and member-first engagement. At Quirks NY 2025, experts from Touchstone Research, Collage Group, and Sekisui House will share proven methods to create pop-up and always-on communities that deliver strategic insights and participant value.…
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Multi-Market Qualitative Research: 6 Best Practices for Global Studies
What is Multi-Market Qualitative Research?Multi-Market Qualitative Research is the process of conducting qualitative studies—like interviews, focus groups, and ethnographies—across multiple countries or regions. It uncovers localized insights while identifying cross-cultural trends, using region-specific methodologies, culturally attuned moderation, and centralized project coordination to ensure consistency and relevance. Why Multi-Market Qualitative Research Demands a Global-First Mindset Conducting…
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Gen Z Qualitative Research: 5 Key Strategies for Deeper Engagement
Gen Z qualitative research is essential for brands aiming to stay relevant in a rapidly evolving marketplace. Gen Z—digital natives born between roughly 1997 and 2012—are not only powerful consumers but also cultural drivers and vocal brand critics. Their preferences, values, and digital fluency demand a research approach that is immersive, agile, and deeply authentic.…
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Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling
New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a top full service market research and innovative consumer insights company, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and Augmented Sampling. These advanced solutions utilize artificial intelligence to improve data quality, streamline research processes, and uncover deeper insights across…
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The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), a top market research agency, we know that brands need ongoing, flexible market research but may not always have a fully mapped-out plan for the year. That’s why we created the Insight Advantage Program—an annual market research service program…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to iterate efficiently while keeping up with evolving user experience (UX) needs. At Touchstone Research, a top user experience research firm,…
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Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies
Recruiting educators for qualitative research presents both challenges and rewards. Whether you are speaking with teachers, administrators, or coaches, their insights can provide valuable perspectives on educational practices, policies, and innovations. However, their demanding schedules and numerous commitments can make it difficult to secure their participation. In this article, we’ll cover effective strategies for recruiting…
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Unlocking Deeper Insights: The Power of Hybrid Qualitative Research
When people think of conducting qualitative research, they often automatically gravitate towards focus groups or in-depth interviews. While these methods are indeed powerful and widely used, they represent just a fraction of the qualitative research landscape. In such a dynamic research world, the questions we seek to answer are often complex and multifaceted. Traditional, single-method…
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Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst
Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst. Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…
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Touchstone Research Promotes Alexis Warnick to Research Manager
Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division. In her elevated role, Alexis of will oversee a team of qualitative project directors working across several client accounts. She will maintain her oversight of TSR’s key…