Category: Advanced Analytics

  • Touchstone Research Promotes Nicole Mowry to Senior Project Director

    Touchstone Research Promotes Nicole Mowry to Senior Project Director

    Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team.  Nicole will have a focus on staff development and expanding TSR’s analytical capabilities.  As…

  • Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]

    Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest…

  • Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

      Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…

Recent Posts

Categories

Tag Cloud

3D 360 Video Advertising AR AR technology Augmented Reality consumer insights Education Entertainment Facebook Gaming Google Google Cardboard head-mounted display Healthcare HMD HTC Vive Immersive infographic interactive Kids Marketing Research Market Research Microsoft Microsoft Hololens Mobile Oculus Oculus Rift retail Samsung Samsung Gear VR Smartphone Social Media Social Networks sports Technology Teens Touchstone Research tourism Virtual Reality virtual reality technology VR VR gaming vr headset vr technology