Category: Social Media

  • Tweet TV: Social Networking is the new Water Cooler

    Tweet TV: Social Networking is the new Water Cooler

    Facebook weather service reports a clear, dry day with record lows! Good news, right? It’s so nice not having to check weatherbug to see if we need to don a coat or umbrella for our morning commute. Depending on how status-savvy our friends are, we usually have at least one or two in our news…

  • Tech Savvy Researcher Feature: The “Second Screen” and the expansion of mobile networking

    “OMG Walking Dead!” Yes, that was the most common post in my Facebook Newsfeed during the last airing of the hit AMC show. The hit show that I’ve never watched. But maybe now I will – a 500-friend recommendation is not too shabby. But the focus in a report recently put out by Nielsen on…

  • Kids, Teens, and Social Media

    Here is the second part of a study we conducted with Nickelodeon & Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids, Teens, and Social Media”. It’s commonly accepted that the presence of social media has exploded online in the last few years and has…

  • Tech Savvy Researcher Feature: A Web All Our Own

    Tech Savvy Researcher Feature: A Web All Our Own

    Instagram and Pinterest Assist in Curating our Digital Selves “We lived on farms, then we lived in cities, and now we’re going to live on the internet!” proclaims an overly enthusiastic, proficiently drugged-up Justin Timberlake as Sean Parker in the zeitgeist mega-production The Social Network. I found the sentiment quite poignant, didn’t you? But we…

  • UPDATE: Facebook Want button likely to be supplemented by “Purchase” power

    Turns out facebook may be courting more than the user’s intention to buy – they likely want in on the actual purchase itself. Introducing, the “Purchased” button. Tom Waddington, the developer who found evidence for development of the Want button on facebook, has also discovered that Want will be joined by plug-in capabilities to show…

  • Facebook developing Like’s cousin, the Want Button

    Like this page if you want. Everyone’s favorite online button to push is about to get some competition. Rumors abound of a new facebook capability that will allow users to “Want” as easily as they “Like” through use of a new plug-in. Relax hardcore facebookers, we know that a similar button already exists, however only for certain pages…

  • Young adults, parents and social media

    Here is a study we conducted with Nickelodeon and Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Young adults, Parents, and Social Media”. In last month’s Kaleidoscope, we explored social media and the role it plays in kids’ and teens’ lives. After coming away with…

  • WEBINAR: SOCIAL MARKET RESEARCH: REAL-WORLD ACCOUNTS OF “WHAT WORKS”

    Globalpark will host a complimentary Webinar with Touchstone Research and Itracks, themed “Social Market Reserach: Real-World Accounts of ‘What Works’,” on October 5 at 2 p.m. EDT.  Don’t miss out on this awesome event!  Register now! According to Globalpark: Everyone is talking about social media – but what is its role in research? Innovative insights professionals…