Tag: virtual
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Infographic – The Future of VR and Marketing
While VR devices have been around since the 1990s, it wasn’t until 2012 when the Oculus Rift was introduced was when the potentials of VR came to the forefront. Since then, the technology has grown more present across a variety of industries and will continue to do so. Virtual Reality has a bright future specifically…
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Infographic: Augmented Reality vs Virtual Reality
With both Augmented Reality and Virtual Reality growing in popularity, it is important to understand the difference between the two. Augmented Reality blends virtual reality with real life, putting virtual items into real worlds. AR consists of 25% virtual and 75% real environments, making it only partially immersive. Users are able to still be in…
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Infographic – What to Know About the Oculus Rift
In 2012, Palmer Luckey created a Kick-starter campaign to raise money for what would become the Oculus Rift. Shortly thereafter in 2014, Facebook CEO Mark Zuckerberg bought the company for an impressive $2 billion. This VR device can track facial expressions to display on a virtual avatar, has wireless hand controllers to mimic movement, and allows for a 360…
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Infographic – The History and Future of Augmented Reality
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example.…