Tag: Gen Z

  • Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence

    Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence

    FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of Generative Artificial Intelligence (Gen AI) among Gen Z students. NEW HAVEN, Conn., September 6, 2023 Pioneering market research and consumer…

  • Generative AI Through The Eyes of Gen Z  [Infographic]

    Generative AI Through The Eyes of Gen Z [Infographic]

    Seemingly out of nowhere, Generative AI exploded onto the scene at the end of 2022 and has been a fixture in the news ever since.  It has been heralded as the most important technological advancement since the birth of the internet by some, and the harbinger of the end of humanity as we know it…

  • Minecraft VR: Building the Bridge to Success in VR Gaming

    Minecraft VR: Building the Bridge to Success in VR Gaming

    April 27th 2016 was a big day for VR gaming, because that’s the day that Minecraft became available on the Samsung Gear VR. Minecraft is the first major household known game to be available for VR gaming, and it’s a major game in every sense of the word. Minecraft is the game where players are…

  • VR and Consumer Sentiment

    VR and Consumer Sentiment

    Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of…

  • Samsung Gear VR: Unboxing and Initial Impressions

    Samsung Gear VR: Unboxing and Initial Impressions

    December 30th 2015, the day had finally arrived; I had just received a Samsung Galaxy S6 for Christmas; one of four phones compatible with the Samsung Gear, the other three phones being: Galaxy Note 5, Galaxy S6 edge, and Galaxy S6 edge+. Eager to try out this new and exciting technology the first thing I…