Tag: Data analysis
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Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs
Do you ever wonder what goes through a shopper’s mind when browsing the shelves for your product? In-person shop-along research offers a unique opportunity to see the shopping experience from the customer’s perspective—live, in context, and in the moment. While technology has expanded opportunities for remote shopalong studies, there’s still no substitute for the depth…
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