Tag: AR tourism

  • Augmented Reality’s Success in Marketing

    Augmented Reality’s Success in Marketing

    Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in…

  • Infographic: The Future for VR & AR

    Infographic: The Future for VR & AR

    Virtual Reality and Augmented Reality, though still fairly new to the market, both have a bright future ahead of them. While VR and AR do seem like one in the same, there are many differences between the two.  Virtual Reality fully immerses the user into a 360 degree, 3D realm, taking them into a completely…