With both Augmented Reality and Virtual Reality growing in popularity, it is important to understand the difference between the two. Augmented Reality blends virtual reality with real life, putting virtual items into real worlds. AR consists of 25% virtual and 75% real environments, making it only partially immersive. Users are able to still be in touch with reality, while at…
Both Virtual Reality and Augmented Reality are growing in popularity across a variety of industries. The reputation of both is that they are primarily used for gaming and entertainment; however AR is actually being used to assist doctors, engineers, teachers, and more in their professions. By introducing AR into the classroom, students will have a new way to learn by being able to see a…
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…
List updated on 9/16/2016 Virtual Reality and Augmented Reality are new technologies which have been making all kinds of waves recently; but VR and AR are not only going to be used for gaming, several companies are exploring applications for VR and AR to be used in education. Around 90% of what we see and do is retained, which is something…
Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…
Augmented Reality (AR) is easily accessible for anyone who owns a computer with a webcam, camera phone, or game console with a camera. Currently, AR is making strides in industries including architecture, marketing, healthcare, military, retail, and tourism. AR enhances the shopping experience by assisting customers finding items in the store, displaying product reviews, and generating 3D models of rooms…
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