Tag: Advertising
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Infographic: Sectors Using Virtual Reality
When people think of Virtual Reality, they often think of VR primarily as a platform for gaming. However VR can actually serve a myriad of purposes and is currently being utilized by several industries. City planning and architecture, are one such example. VR simplifies the act of envisioning what a new building would look like…
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![The State of Advertising in the World of Virtual Reality [VR]](https://touchstoneresearch.com/wp-content/uploads/2024/10/tsr-vr-logo-web-sm-blk.png)
The State of Advertising in the World of Virtual Reality [VR]
Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for…
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Kids talk brands and advertising, part two
Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens…
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Kids talk brand and advertising; part one
Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while…