Tag: 360 Video
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The Top 10 Companies Working on Education in Virtual Reality and Augmented Reality
List updated on 9/16/2016 Virtual Reality and Augmented Reality are new technologies which have been making all kinds of waves recently; but VR and AR are not only going to be used for gaming, several companies are exploring applications for VR and AR to be used in education. Around 90% of what we see and do…
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All About the Samsung Gear VR
The Samsung Gear VR made its debut in the fall of 2015 and has been making waves ever since. This device is compatible with newer versions of the Samsung Galaxy smartphones. Technology incorporated into this devices offers a wide field of view (96 degrees) and minimizes motion sickness at the same time with its use…
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Infographic: The VR Industry Landscape
Many companies are working on innovations in Virtual Reality; and these companies are all attempting to make strides in very different and exciting places. Content in VR covers a wide range that includes location-based, sporting/live events, social networking, games, entertainment, enterprise, healthcare, and education. When creating new applications for VR technology, developers can choose from…
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Infographic – The Shopping Journey in VR
Virtual reality has already changed the way people play games, watch movies, and now can alter the way people shop. People can easily discover and shop for new products and services right on a VR device. Shopping through VR enhances the consumer experience and keeps them better informed, by allowing users to easily compare features…
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Touchstone VR – Consumer Insights for the Virtual Reality & Augmented Reality Industry
Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016 Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new…
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![The State of Advertising in the World of Virtual Reality [VR]](https://touchstoneresearch.com/wp-content/uploads/2024/10/tsr-vr-logo-web-sm-blk.png)
The State of Advertising in the World of Virtual Reality [VR]
Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for…
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VR and Consumer Sentiment
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of…
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This week in cool VR apps – Oculus Social Alpha for Samsung Gear
One of the great things about the Samsung Gear VR, and there are many, is the way it lets you experience all forms of media. Whether it’s through 360 photos, Oculus Videos, or even Netflix, the Samsung Gear is quickly becoming a one stop device for all your media needs; but they’re not stopping there.…
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Samsung Gear VR: Unboxing and Initial Impressions
December 30th 2015, the day had finally arrived; I had just received a Samsung Galaxy S6 for Christmas; one of four phones compatible with the Samsung Gear, the other three phones being: Galaxy Note 5, Galaxy S6 edge, and Galaxy S6 edge+. Eager to try out this new and exciting technology the first thing I…