Category: Dial Testing
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The Complete Guide to Dial Testing: Real-Time Feedback for Smarter Content Decisions
Dial testing is a real-time feedback method that captures audience reactions second-by-second while they view or listen to content. Using a dial or slider interface, participants express their engagement levels, providing granular insights to optimize content for different audiences. Why Dial Testing Matters For media, entertainment, advertising, and brand teams, understanding how content resonates with…
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Building the Best Market Research Tools: Touchstone’s In-House Approach
Earlier this month, Touchstone Research’s COO and Security Officer, Travis Santa, joined a panel of industry leaders for the Insight Platforms Demo Days series. The session, titled “When Agencies Build Tech,” explored a growing trend: research agencies developing their own technology to better serve clients. Fellow panelists included Karin Nelsson, CEO of Demoskop; Serigne Fall, Co-founder of LOOKA;…
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Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance
Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone has consistently met SOC 2 Type II standards—this year expanding the audit scope to include our advanced online dial testing…
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Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial testing—a proven tool used by leading advertising research companies to deliver real-time emotional insights that drive high-performing campaigns. At Touchstone…
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What is Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights into engagement and emotional reactions. Online dial testing takes this process to the next level by enabling remote participation, larger…
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How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback
Dial testing is a powerful research tool that helps studios, networks, and streaming platforms optimize TV shows and movies by capturing real-time audience feedback. With more choices, shorter attention spans, and higher viewer expectations, content creators need data-driven insights to ensure their projects resonate. But how can they measure exactly which moments engage audiences and…
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Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights
IntroductionIn today’s fast-paced media landscape, understanding your audience’s real-time reactions is more critical than ever. Dial testing empowers creators and brands to refine content based on genuine, unfiltered feedback, helping them stay ahead in a highly competitive market. By leveraging real-time audience feedback, you can ensure your content resonates with viewers from the very first…
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Touchstone Research Launches Online Dial Testing Tool, Dial Tester, for Real-Time Audience Feedback and Content Optimization
New Haven, CT — 01/27/2025 — Touchstone Research, a leader in innovative market research solutions, is excited to announce the launch of Dial Tester, a groundbreaking content testing tool that provides real-time audience feedback using online dial testing technology. Designed to deliver moment-by-moment insights, Dial Tester enables marketers, media producers, and researchers to optimize their…
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Touchstone Research Newsletter – A Year In Review
2022 was quite the year at Touchstone! A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees. We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…