Infographic – Leverage Marketing Strategies through Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…

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Infographic – The Rise of Augmented Reality Smart Glasses

By | AR Infographic, Touchstone VR | No Comments

Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…

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Infographic – Opportunities for Brands with Immersive Technologies

By | Touchstone VR, VR Infographic | No Comments

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

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