![Keeping Kids Engaged](https://touchstoneresearch.com/wp-content/uploads/Keeping-Kids-Engaged_v3.png)
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace, which also makes them an…