Tag: Market insights
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Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence
FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of Generative Artificial Intelligence (Gen AI) among Gen Z students. NEW HAVEN, Conn., September 6, 2023 Pioneering market research and consumer…
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Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs
Do you ever wonder what goes through a shopper’s mind when browsing the shelves for your product? In-person shop-along research offers a unique opportunity to see the shopping experience from the customer’s perspective—live, in context, and in the moment. While technology has expanded opportunities for remote shopalong studies, there’s still no substitute for the depth…