Infographic – New Realities: VR, AR & MR

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

As technology continues to advance, more variations of Virtual Reality will continue to arise. Mixed Reality, for one, combines Virtual Reality and Augmented Reality. Though these “new realities” are very similar, there are also very significant differences between them. In using Virtual Reality, a headset or smart glasses are required. This headset immerses the user into a fully digital environment…

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Infographic – The History and Future of Augmented Reality

By | AR Infographic, Touchstone VR | No Comments

Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…

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Infographic – Virtual Reality: Coming to a Theme Park Near You

By | Touchstone VR, VR Infographic | No Comments

This summer, entertainment in Virtual Reality is being taken to the next level with its incorporation into rollercoasters and arcades across the globe. The United States is leading this trend compared to the other countries currently working to bring VR to theme parks, with 14 separate locations that have a VR rollercoaster or arcade experience. Six Flags alone is introducing…

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VR and Consumer Sentiment

By | Consumer Reports, infographic, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights | One Comment

Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…

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