Category: UX Research
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5 Key Steps for Recruiting Hard-to-Reach User Research Participants
Recruiting user research participants is essential for any successful UX study—but it’s especially challenging when your audience is niche, diverse, or hard to reach. Whether you’re targeting Gen Z, educators, multicultural consumers, or tech-savvy professionals, having a strong recruitment strategy makes all the difference. At Touchstone Research (TSR), we’re experts in UX research recruitment, connecting…
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User Experience Research vs. Usability Testing: Understanding Key UX Research Method Differences
In the world of digital product development, two terms often arise in tandem: User Experience Research and Usability Testing. While they’re closely related and often work hand-in-hand, understanding their differences is essential for maximizing the impact of your user experience strategy. At Touchstone Research, a leading UX research agency, we specialize in both methodologies and…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to iterate efficiently while keeping up with evolving user experience (UX) needs. At Touchstone Research, a top user experience research firm,…
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How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it –conducting market research with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights…
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The Ultimate Guide to Rolling Research UX Programs: Continuous Insights for Exceptional User Experiences
In an era where digital products are at the heart of our daily lives, ensuring user satisfaction and seamless functionality has never been more critical. Rolling Research UX Programs provide an agile and ongoing approach to understanding user needs, refining designs, and fostering meaningful user experiences. What Are Rolling Research UX Programs?Rolling Research UX Programs…