Category: Uncategorized
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5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Companies
Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy. As digital content consumption rises, so do the risks of unauthorized distribution. In 2022 alone, piracy websites saw a staggering 215 billion visits—an 18% increase from the previous year【Statista, 2023】. Unauthorized leaks can jeopardize box office…
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How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback
Dial testing is a powerful research tool that helps studios, networks, and streaming platforms optimize TV shows and movies by capturing real-time audience feedback. With more choices, shorter attention spans, and higher viewer expectations, content creators need data-driven insights to ensure their projects resonate. But how can they measure exactly which moments engage audiences and…
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Full-Service vs. Flexible Market Research: Which Approach is Right for Your Business?
Summary: Choosing the Right Market Research Approach Market research plays a crucial role in shaping business strategies, but not all research approaches fit every organization’s needs. Some businesses benefit from full-service market research, where an agency manages everything from study design to analysis, while others prefer flexible-service market research, selecting only the services they need.…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to iterate efficiently while keeping up with evolving user experience (UX) needs. At Touchstone Research, we specialize in online rolling research…
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![How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]](https://touchstoneresearch.com/wp-content/uploads/2025/01/istockphoto-157719429-612x612-1.jpg)
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it – researching with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights from…
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Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights
IntroductionIn today’s fast-paced media landscape, understanding your audience’s real-time reactions is more critical than ever. Dial testing empowers creators and brands to refine content based on genuine, unfiltered feedback, helping them stay ahead in a highly competitive market. By leveraging real-time audience feedback, you can ensure your content resonates with viewers from the very first…
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New Year, New Look: Welcome to the New Touchstone
2025 is here, and we’re starting the year with a bold step forward! Touchstone Research has a new look and a reimagined website that reflect the innovation, expertise, and passion we bring to every project. 🌟 Discover Our Full CapabilitiesExplore our comprehensive range of global services, from qualitative insights to quantitative precision, recruitment & fieldwork,…
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Touchstone Research Announces the Promotion of Travis Santa to Chief Operating Officer (COO)
January 13, 2025 — New Haven, CT — Touchstone Research, a leader in innovative market research solutions, is excited to announce the promotion of Travis Santa to Chief Operating Officer (COO), effective January 01, 2025. A veteran member of the Touchstone team, Travis’s promotion marks a significant milestone in a career that has spanned more…
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Elevating Standards: Touchstone Research Receives Sentry Certified Quality Seal
We are excited to share some fantastic news that underscores our commitment to delivering the highest quality data and insights to our clients. Touchstone Research has recently been awarded the Sentry Certified Quality Seal! This is a recognition of our dedication to maintaining the highest standards in data quality and integrity, and is a result…
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Enhancing Qualitative Research through Strategic Participant Recruitment
The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to…