Category: Secure Content Testing
-
Building the Best Market Research Tools: Touchstone’s In-House Approach
Earlier this month, Touchstone Research’s COO and Security Officer, Travis Santa, joined a panel of industry leaders for the Insight Platforms Demo Days series. The session, titled “When Agencies Build Tech,” explored a growing trend: research agencies developing their own technology to better serve clients. Fellow panelists included Karin Nelsson, CEO of Demoskop; Serigne Fall, Co-founder of LOOKA;…
-
5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Market Research
Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy in market research projects. As digital content consumption rises, so do the risks of unauthorized distribution. In 2022 alone, piracy websites saw a staggering 215 billion visits—an 18% increase from the previous year【Statista, 2023】. Unauthorized leaks…