Category: Qualitative Research Services
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Focus Group Moderator Guide: How to Handle Tough Participants Like a Pro
What does a moderator do in a focus group? A focus group moderator guides discussions, manages group dynamics, ensures all voices are heard, and keeps the session aligned with research goals. Their role is critical in uncovering honest, actionable insights from participants. A skilled focus group moderator (also known as a qualitative research moderator) is…
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![How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]](https://touchstoneresearch.com/wp-content/uploads/2025/01/istockphoto-157719429-612x612-1.jpg)
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it –conducting market research with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights…