Category: Qualitative Moderators
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Taming Tough Focus Group Participants: A Moderator’s Survival Guide
Running a focus group is like hosting a dinner party—you want engaging conversation, a variety of perspectives, and no one hogging the mashed potatoes. But just like any gathering, sometimes guests (or participants) don’t always behave as expected. At Touchstone Research, our team of experienced moderators is adept at handling these types of situations and…
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![How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]](https://touchstoneresearch.com/wp-content/uploads/2025/01/istockphoto-157719429-612x612-1.jpg)
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it – researching with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights from…