Category: Multicultural Market Research
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The Power of Mirroring: Why Multicultural Research Needs Culturally Aligned Moderators
As demographics shift and cultural diversity grows, multicultural research has become essential for brands aiming to connect authentically with their audiences. From product innovation to messaging strategy, multicultural market research helps brands resonate with diverse communities by understanding their lived experiences, cultural perspectives, and behavioral nuances. But one critical factor that often determines the success…