Category: Focus Group Participants
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Focus Group Moderator Guide: How to Handle Tough Participants Like a Pro
What does a moderator do in a focus group? A focus group moderator guides discussions, manages group dynamics, ensures all voices are heard, and keeps the session aligned with research goals. Their role is critical in uncovering honest, actionable insights from participants. A skilled focus group moderator is essential for guiding productive conversations, especially when…
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