Category: Dial Tester
-
The Complete Guide to Dial Testing: Real-Time Feedback for Smarter Content Decisions
Dial testing is a real-time feedback method that captures audience reactions second-by-second while they view or listen to content. Using a dial or slider interface, participants express their engagement levels, providing granular insights to optimize content for different audiences. Why Dial Testing Matters For media, entertainment, advertising, and brand teams, understanding how content resonates with…
-
Building the Best Market Research Tools: Touchstone’s In-House Approach
Earlier this month, Touchstone Research’s COO and Security Officer, Travis Santa, joined a panel of industry leaders for the Insight Platforms Demo Days series. The session, titled “When Agencies Build Tech,” explored a growing trend: research agencies developing their own technology to better serve clients. Fellow panelists included Karin Nelsson, CEO of Demoskop; Serigne Fall, Co-founder of LOOKA;…
-
Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance
Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone has consistently met SOC 2 Type II standards—this year expanding the audit scope to include our advanced online dial testing…
-
Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial testing—a proven tool used by leading advertising research companies to deliver real-time emotional insights that drive high-performing campaigns. At Touchstone…
-
What is Online Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights into engagement and emotional reactions. Online dial testing takes this process to the next level by enabling remote participation, larger…
-
How Real-Time Audience Testing Is Shaping TV Shows and Movies in 2025
Why Audience Testing Matters in 2025 In today’s competitive streaming landscape, audience attention is hard to capture—and even harder to keep. Studios, networks, and streaming platforms rely on real-time audience testing to ensure that their content connects immediately. This method goes beyond traditional feedback by capturing second-by-second reactions, giving creators the data they need to…
-
Touchstone Research Launches Moment-To-Moment Dial Testing Tool, Dial Tester, for Real Time Audience Feedback and Content Optimization
Moment-to-moment dial testing is a method for collecting real-time audience feedback using a visual dial or slider interface. Touchstone Research’s Dial Tester captures second-by-second reactions, enabling brands to refine media content based on precise audience engagement data. Online Dial Testing Tool, Dial Tester by Touchstone Research New Haven, CT — 01/27/2025 — Touchstone Research, a…