When people think of conducting qualitative research, they often automatically gravitate towards focus groups or in-depth interviews. While these methods are indeed powerful and widely used, they represent just a fraction of the qualitative research landscape. In such a dynamic research world, the questions we seek to answer are often complex and multifaceted. Traditional, single-method approaches can fail to capture…
Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should I spend the time and…
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