Category: Brand Tracking
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Brand Tracking vs. Brand Health Tracking: 5 Key Differences and Why Brand Health Trackers Matter
What is Brand Health Tracking in Market Research?Brand health tracking is the continuous measurement of a brand’s emotional equity, loyalty, and performance across key metrics like trust, awareness, and advocacy. It helps brands evaluate how consumers perceive them and detect early signs of opportunity or concern. Brand tracking and brand health tracking are essential tools…
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