Category: Advertising Research

  • Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research

    Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research

    Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial testing—a proven tool used by leading advertising research companies to deliver real-time emotional insights that drive high-performing campaigns. At Touchstone…