fashion week Archives - Touchstone Research

augmented reality fashion show

Infographic – Augmented Reality Enters the Fashion World

By | AR Infographic, Touchstone VR | No Comments

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world.  Last month’s Fashion Week brought…

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Infographic – Future of VR in Marketing

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…

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