The Tech-Savvy Researcher Blog

Where Market Research and Cutting-Edge Technology Meet

  • AR’s Impact on Online Shopping

    AR’s Impact on Online Shopping

    In the last year, American consumers returned $360 billion worth of merchandise that was purchased online. Nearly a quarter of consumers returned these items for looking different in person than it looked online. With the…

  • Infographic – VR in the Enterprise

    Infographic – VR in the Enterprise

    Virtual Reality is a technology that immerses its users in a computer-generated 3D environment. Today, there are many other devices and technologies available that offer similar user experiences. Augmented Reality, for one, uses a wearable…

  • Infographic: Choosing a VR Device

    Infographic: Choosing a VR Device

    With a variety of Virtual Reality devices now on the market, there are many different aspects a potential buyer should consider before making a purchase, including cost, reliability, and the devices that each supports. Some of…

  • Infographic: Augmented Reality in 2016

    Infographic: Augmented Reality in 2016

    Augmented Reality and Virtual Reality were expected to boom in 2016. With a variety of new AR and VR games and devices hitting the market this year, more people were using this new technology this…

  • Infographic – Virtual Reality for Home Building and Buying

    Infographic – Virtual Reality for Home Building and Buying

    Virtual Reality is best known for its role in the entertainment industry, but it is also growing more useful in a variety of industries such as tourism, education, and even real estate. Building, buying, and…

  • Infographic: The Evolution of Virtual Reality

    Infographic: The Evolution of Virtual Reality

    Augmented Reality, and Virtual Reality were conceptualized in the early 1900s with “Precursor” technology. Precursor was an early technology that blurred the lines between the physical world and the virtual world. This later stemmed to Augmented Reality,…

  • 360 Video versus Virtual Reality

    360 Video versus Virtual Reality

    360 video are a new feature that more and more companies are beginning to implement. While similar to Virtual Reality, there are still many key differences which set the two technologies apart. 360 videos allow users…

  • Infographic – Virtual Reality in the Classroom

    Infographic – Virtual Reality in the Classroom

    Virtual Reality can be used in a variety of industries, including tourism, retail, military, and education. Though it may seem that VR would naturally fit into a technology class, it may actually be a better…

  • Infographic – Virtual Reality in the Classroom

    Infographic – Virtual Reality in the Classroom

    Virtual Reality can be used in a variety of industries, including tourism, retail, military, and education. Though it may seem that VR would naturally fit into a technology class, it may actually be a better…

  • Youth marketing: 12 Companies Working on AR Technology for Kids

    Youth marketing: 12 Companies Working on AR Technology for Kids

    Kids are always interested in the latest and greatest thing, that’s why they are often the early adopters of new technology. Virtual Reality and Augmented Reality have seen a lot of development recently, and several…