Virtual Reality is well known for its place in the media with gaming and movie viewing; but what about in the workplace? As it turns out, introducing VR and AR to the office has more benefits than one would think. There is a wealth of opportunity for employee training techniques. For example, role playing a safety training scenario in virtual…
When people think of Virtual Reality, they often think of VR primarily as a platform for gaming. However VR can actually serve a myriad of purposes and is currently being utilized by several industries. City planning and architecture, are one such example. VR simplifies the act of envisioning what a new building would look like in a particular location, it…
The words Virtual Reality (VR), and Augmented Reality (AR) are thrown around in conversation so frequently today, but believe it or not, the majority of people are not familiar with these terms. There are not many companies using VR and AR at the moment; however a majority of those not currently using VR or AR are considering adopting VR or…
Touchstone Research, Inc. is celebrating a significant expansion of its Youth & Family qualitative in-person and online services to cover key geographic regions across the United States. Touchstone has been recruiting and managing Kids and Families qualitative research projects for over 20 years, specializing in preschoolers, kids, tweens, teens, young adults, millennials and parents for in-person and online qualitative research. …
Media consumption is ever-changing. The introduction of the radio in the 1920s was the first big step in making it possible to know what is going on at a sporting event in real-time without actually having to be there. With today’s Virtual Reality, it is possible to be at the game, without actually having to be at the game. Watching…
Augmented Reality alters what a person is seeing in that exact moment. Retail locations are considering implementing AR into various brick and mortar stores in the form of a virtual fitting room or a “Magic Mirror.” Beauty retailer, Sephora, is testing this Magic Mirror in select European locations. Make-up colors and shades can easily be changed by swiping a touchscreen,…
Virtual Reality is a fast growing technology, however it’s actually been around for about 75 years! A comparison of the 1939 View Master and the 2015 HTC Vive shows how far the technology has come in that time. Gone are the days of clicking through images of the Grand Canyon on a cardboard disk in our View Master; current virtual…
It seems as if every day there are new developments in the world of virtual reality; and each is more impressive than the last. It was only a few weeks ago that we saw the debut of the Oculus Social App, and recently Altspace VR has become available on the Samsung Gear VR and it is the first step in…
Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016 Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new go to firm for providing…
Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for a good reason; as technology…
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