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UX Research vs. Usability Testing: What’s the Difference & Why You Need Both
In today’s digital landscape, creating seamless, intuitive, and user-centered experiences is critical for product success. Whether you’re designing a mobile app, e-commerce platform, or SaaS tool, understanding how real users think, feel, and behave is…
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What is Online Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights…
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Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling
New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a top full service market research and innovative consumer insights company, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and…
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Focus Group Moderator Guide: How to Handle Tough Participants Like a Pro
What does a moderator do in a focus group? A focus group moderator guides discussions, manages group dynamics, ensures all voices are heard, and keeps the session aligned with research goals. Their role is critical…
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The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), a top market research agency, we know that brands need ongoing, flexible market research but may not always have…
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5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Market Research
Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy in market research projects. As digital content consumption rises, so do the risks of unauthorized distribution.…
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How Real-Time Audience Testing Is Shaping TV Shows and Movies in 2025
Why Audience Testing Matters in 2025 In today’s competitive streaming landscape, audience attention is hard to capture—and even harder to keep. Studios, networks, and streaming platforms rely on real-time audience testing to ensure that their…
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Full Service Market Research vs. Flexible Market Research: Which Strategy is Best for Your Brand?
Full Service Market Research Company or Flexible Research Partner? Here’s How to Choose. If you’re searching for a way to unlock better insights, choosing between a full service market research company and a flexible market…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to…
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![How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]](https://touchstoneresearch.com/wp-content/uploads/2025/01/istockphoto-157719429-612x612-1.jpg)
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it –conducting market research with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and…
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