The Tech-Savvy Researcher Blog

Where Market Research and Cutting-Edge Technology Meet

  • iGrow: The Youthful Pioneers of the Tablet Generation

    iGrow: The Youthful Pioneers of the Tablet Generation

    Not since Charlton Heston came down from the mountain with his infamous biblical two have tablets been so popular. But interestingly enough, a significant portion of that popularity is owed to a demographic that would…

  • Kids talk brands and advertising, part two

    Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon…

  • Kids talk brand and advertising; part one

    Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon…

  • Kids & Teens Doing Their Part (pt 2)

    Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids & Teens Doing Their Part (pt 2)”.…

  • Nickelodeon Kaleidoscope: Kids & Teens Doing their part

    Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was kids and teens  “Doing their part”. Kids’ paths and roadblocks to making…

  • UPDATE: Facebook Want button likely to be supplemented by “Purchase” power

    Turns out facebook may be courting more than the user’s intention to buy – they likely want in on the actual purchase itself. Introducing, the “Purchased” button. Tom Waddington, the developer who found evidence for…

  • Facebook developing Like’s cousin, the Want Button

    Like this page if you want. Everyone’s favorite online button to push is about to get some competition. Rumors abound of a new facebook capability that will allow users to “Want” as easily as they “Like” through…

  • Chores & Allowance and the 21st Century Kid

    Chores & Allowance and the 21st Century Kid

    Here is an awesome youth online research study we conducted with Doughmain, a free financial education and family organization platform.  The topic of the study was “Chores & Allowance and the 21st Century Kid”. Check…

  • The NGMR Top-5-Hot vs. Top-5-Not: Touchstone Research

     @tstoneresearch @theburchyburch   Today, we have been asked to participate in a top secret Next Gen Market Research collaboration project! What 5 things will continue to be ‘Hot’ and what 5 things will not in…

  • A Market Researcher’s Introduction & Guide to SXSW Interactive Festival 2011

    A Market Researcher’s Introduction & Guide to SXSW Interactive Festival 2011

    Aaron Burch (theburchyburch) For those of you who are not familiar with SXSW (South by Southwest), let me break it down for you… SXSW is one of world’s largest Music, Film, and Interactive festivals attracting…

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