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Pheed Me: Teens, Innovation and Monetization Fuel Success of Latest Social Media App
Influence is a funny thing. One never can tell just who will sway them to try the latest shoe style, iphone case, or say, social media app. There is an easy answer of course: celebrities.…
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Tech Savvy Researcher Feature: The Rise of Social TV
Merging our Media-Tech world to see it “through the eyes of our friends” Ready Player One by Ernest Cline was the last great book recommendation I got. This is a nostalgia shot, people, because that…
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![Tumblr, Snapchat and an Online Exodus [TEENS]](https://touchstoneresearch.com/wp-content/uploads/2024/10/snapchat4.png)
Tumblr, Snapchat and an Online Exodus [TEENS]
Is Facebook losing its hold on the younger generations? Like the OJ verdict and the Clinton-Lewinski scandal, I’ll never forget where I was the first time my mom friend-requested me on Facebook. There was bellyaching,…
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Facebook unveils new Graph Search. New opportunities for Social-Savvy Researchers?
There’s a new search engine in town. As online technology spins intricate webs of capability, catering to uses both corporate and individual, testing daily the bounds of design and usability while arranging opportunities for users…
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The Media Mammoth: During the Rise of the Tablet, TV Still dominates
Marty McFly, 1955: “Yeah, you know we have two.” He is referring of course to the number of TV sets in his 1985 household, amazing his teenage uncle whose family just got their first. Marty…
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Tweet TV: Social Networking is the new Water Cooler
Facebook weather service reports a clear, dry day with record lows! Good news, right? It’s so nice not having to check weatherbug to see if we need to don a coat or umbrella for our…
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Tech Savvy Researcher Feature: The “Second Screen” and the expansion of mobile networking
“OMG Walking Dead!” Yes, that was the most common post in my Facebook Newsfeed during the last airing of the hit AMC show. The hit show that I’ve never watched. But maybe now I will…
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The Tech-Savvy Shopper – Millennials using Smart Phones to find the Best Deals
It is Thanksgiving eve. I stand daydreaming in a long line at the grocery store, and am suddenly yanked from my pre-holiday reverie when I notice the person being checked out is playing with his…
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Kids, Teens, and Social Media
Here is the second part of a study we conducted with Nickelodeon & Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids, Teens, and Social…
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Tech Savvy Researcher Feature: A Web All Our Own
Instagram and Pinterest Assist in Curating our Digital Selves “We lived on farms, then we lived in cities, and now we’re going to live on the internet!” proclaims an overly enthusiastic, proficiently drugged-up Justin Timberlake…
