Technology Market Research Company Delivering Insights That Power Innovation

Q: How does Touchstone Research ensure data quality and security for technology research?

Touchstone is <a href="https://touchstoneresearch.com/data-privacy-security/">SOC 2 Type II, GDPR, and CPRA compliant</a>. Every study follows strict data privacy, encryption, and access control standards to protect your information and your participants. Our dedicated quality assurance team also applies multi-layer data validation to ensure accuracy, consistency, and reliability in every project.

Touchstone Research is a full-service technology market research company helping technology brands, platforms, and developers make smarter decisions through data-driven insights. We partner with organizations across software, SaaS, consumer electronics, gaming, and emerging technologies such as Generative AI and VR/AR to uncover what drives user behavior, satisfaction, and adoption. Our team combines qualitative, quantitative, and UX research expertise with advanced methodologies and secure testing technologies to support innovation at every stage of the product lifecycle. From early concept validation to global usability testing, Touchstone delivers clear, reliable insights that help technology companies build products users trust and love.

Market Research Services for Technology Companies

Technology Market Research Expertise You Can Rely On

Technology moves fast, and understanding users, products, and markets is key to staying ahead. Touchstone Research helps technology companies gain clarity and direction through research that delivers meaningful, actionable insights. Our team provides the experience, tools, and flexibility needed to support every stage of the product and innovation lifecycle.

Technology market research company conducting UX testing for software and AI tools.

Extensive Industry Knowledge: Experience across software, SaaS, gaming, consumer electronics, and emerging technologies including Generative AI and VR/AR.
Flexible Research Programs: Designed to fit short product cycles, evolving business needs, and fast-paced innovation environments.
Comprehensive Methodologies: Quantitative, qualitative, and UX research built for technology audiences, from concept testing and usability studies to global tracking and strategic analysis.
Data Quality and Compliance: SOC 2 Type II, GDPR, and CPRA certified to ensure accuracy, transparency, and data privacy across every project.
Global Research Capabilities: Research conducted in more than 60 markets with local moderators, in-language translation, and regional expertise.
Trusted by Technology Leaders: Long-term research partner to some of the world’s most recognized and innovative technology companies.

Technology Market Research Methods & Services

Touchstone Research provides a full range of technology market research methods & services to help brands validate ideas, optimize user experiences, and strengthen product and marketing strategies. Our research solutions combine quantitative, qualitative, and UX methods to deliver clear, reliable insights for technology companies of all sizes. Whether testing new products, assessing user satisfaction, or exploring market opportunities, we help clients make informed decisions at every stage of development.

Qualitative Research

Touchstone Research helps technology companies understand the motivations, behaviors, and perceptions that shape user and customer decisions. Our qualitative research services include focus groups, in-depth interviews, and ethnographic studies that reveal how people interact with software, hardware, and digital experiences. These insights guide improvements in product design, marketing, and overall user satisfaction, helping tech brands stay aligned with real user needs.

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Qualitative Research for technology companies

Quantitative Research

Our quantitative research services provide data-driven insights to support confident decision-making. Touchstone Research designs surveys, tracking studies, and advanced analytics to measure user attitudes, product performance, and brand perceptions. With precise sampling and rigorous data validation, we help technology companies identify growth opportunities, assess market demand, and refine strategies based on reliable evidence.

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Qualitative Recruitment & Fieldwork

Touchstone connects technology companies with the right audiences for every study. Our in-house qualitative recruitment and fieldwork team manages participant recruitment, screening, and scheduling to ensure your research includes authentic, engaged respondents. Whether your focus is enterprise users, early adopters, or general consumers, we deliver reliable participation that supports credible, high-quality insights.

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UX Research

We help technology companies design intuitive, effective, and human-centered digital experiences. Our UX research services include usability testing, prototype evaluations, rolling research programs and user interviews that reveal how real people engage with products and platforms. Touchstone also offers specialized UX research for emerging technologies like Generative AI and VR/AR, combining behavioral analysis and usability testing to help brands create experiences that are innovative, trusted, and accessible.

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Insight Communities & Online Panels

Touchstone builds custom insight communities and online panels that give technology brands a direct line to their users. These ongoing programs provide continuous feedback for product development, marketing, and UX initiatives. By combining qualitative discussions and quantitative surveys, our communities deliver agile insights that keep pace with the technology sector’s rapid evolution.

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Dial Testing

Real-Time Feedback on Tech Content and Experiences

Capture second-by-second audience reactions with our proprietary Dial Testing tool, Dial Tester. Dial testing helps technology companies evaluate videos, ads, tutorials, and digital content in real time identifying key moments that drive engagement or cause drop-off. Our platform provides clear, data-backed feedback that allows teams to refine messaging, improve clarity, and increase audience impact.

Learn More About Our Dial Testing Services

Secure Content Testing

Unmatched Protection for Confidential Tech Content

Protect sensitive technology assets with our Secure Content Testing service. SCT safeguards pre-release materials such as product demos, marketing content, and interface designs through advanced user-level watermarking and tracking. This ensures your confidential content remains protected while collecting valuable feedback from trusted audiences around the world.

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Technology Audiences We Reach

Touchstone Research helps technology brands understand the people who use, influence, and shape their products every day. Our team recruits, manages, and engages participants across a wide range of technology user groups to deliver reliable, actionable insights. Whether you need feedback from consumers, or niche professional segments, we help you reach the people who matter most to your products and innovation goals.

Software and app users
Enterprise users and administrators
Gamers and esports audiences
Content creators and digital influencers
Early adopters and tech enthusiasts
Gen Z and Millennial consumers

Technology Audiences We Reach Through Market Research

Technology Market Research Company FAQs

Tech companies move fast, and so do the questions about how market research can keep up. Here are answers to some of the most common questions about working with a technology market research company.

What types of technology companies does Touchstone Research work with?

We work with a wide range of technology companies including software and SaaS providers, gaming and entertainment platforms, consumer electronics brands, and emerging technology innovators in areas like Generative AI, VR/AR, and connected devices. Whether your organization serves consumers, enterprises, or both, our research solutions adapt to your specific audiences and goals.

What makes Touchstone different from other technology market research firms?

Touchstone combines deep industry knowledge with advanced methodologies across qualitative, quantitative, and UX research. Our team has decades of experience working with technology brands and is trusted by global leaders in software, gaming, AI, and emerging tech. We are among the few technology market research firms with specialized UX research practices for Generative AI and VR/AR, giving our clients the insight to design products that are innovative, intuitive, and trusted.

Can Touchstone support market research for technology companies operating globally?

Yes. Touchstone conducts global research in more than 60 markets with in-language moderators and regional expertise. We manage translation, localization, and cultural adaptation to ensure your insights are accurate, relevant, and actionable across regions.

How does Touchstone Research ensure data quality and security for technology research?

Touchstone is SOC 2 Type II, GDPR, and CPRA compliant. Every study follows strict data privacy, encryption, and access control standards to protect your information and your participants. Our dedicated quality assurance team also applies multi-layer data validation to ensure accuracy, consistency, and reliability in every project.

What services does Touchstone offer for technology market research?

Touchstone provides a full suite of technology market research services including qualitative and quantitative research, UX research, recruitment and fieldwork, insight communities, dial testing, and secure content testing. Each engagement is designed to help technology companies validate ideas, refine experiences, and grow with confidence.

Trusted by Leading Global Brands and Organizations

Touchstone is Your Tech Market Research Company

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high quality high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Technology Company
With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-tech Company