Market Research
For Technology

Analyze. Innovate. Disrupt.

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Agile Insights at the Speed of Tech

Inform your decision-making: with rich insights into your customer needs and market trends.
Optimize your resources: by understanding which innovations will yield the highest ROI.
Understand your users: inside and out to develop solutions that stay ahead of their needs.
Test and validate: marketing materials and messaging to increase your conversions.
Maximize product usability and user satisfaction: through comprehensive UX research.

Market Research Services for Technology

Qualitative Research

Unlock Strategic Insights with Qualitative Research

Delve into the motivations, behaviors, and preferences of your tech-savvy audience with in-depth qualitative research. Our expert approach delivers actionable insights, helping you stay ahead in a fast-paced industry. From focus groups to in-depth interviews and ethnographic studies, we provide a deep understanding of the “why” behind user actions.

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Quantitative Research

Data-Driven Strategies for Technological Innovation

Make informed decisions with large-scale quantitative research tailored to the technology sector. Our customized approach, rigorous quality control, and precise sampling ensure reliable data, helping you stay ahead of market trends. Whether it’s surveys or advanced statistical modeling, our solutions provide the insights needed to make confident, data-backed decisions.

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Recruitment & Fieldwork

High-Quality Participants for Technology Research

Ensure your tech research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening to engage relevant respondents, providing the insights necessary for your market studies. Trust our team to deliver the right audience for your project’s success, whether for software, hardware, or emerging technologies.

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UX Research

Optimize User Experiences for Technological Products

Enhance product satisfaction and usability with our comprehensive UX research services. We ensure your technology products meet user expectations, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly experiences that resonate with your audience.

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Communities & Panels

Continuous Insights from Custom Tech Communities and Panels

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a focused insight community of early adopters or a broad general population panel, Touchstone creates tailored solutions for your ongoing research needs. Our communities and panels offer unparalleled flexibility, gathering insights that drive your technology strategy forward.

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Dial Tester

Real-Time Feedback on Tech Content and Experiences

Capture moment-to-moment feedback on your technology content and experiences with our proprietary Dial Tester tool. Elevate your product and content testing by capturing continuous user reactions. Whether testing software, digital products, or marketing materials, Dial Tester provides the insights you need to refine your offerings for maximum engagement and impact.

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Secure Content Testing

Unmatched Protection for Confidential Tech Content

When your technology content needs the highest level of security, our Secure Content Testing (SCT) technology has you covered. Designed to safeguard sensitive media, product concepts, and prototypes, SCT uses advanced user-level watermarking to ensure every piece of content is protected and traceable. With SCT, focus on gathering insights without worrying about content leaks or unauthorized access.

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Technology Demographics We Reach

Tech-Savvy Consumers
Millennials & Gen Z
Teens
Kids / Gen Alpha
Social Media Users
Early Adopters
Content Streamers
Gamers
Smart Home Users
Health & Wellness App Enthusiasts

E-commerce Shoppers
Digital Creators & Influencers
Parents & Families
Students
Multicultural Audiences
VR/AR Enthusiasts
Gen AI Users
Device Users

Global Reach to a Wide Range of Audiences

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Trusted by Top Global Brands

What Our Clients Are Saying About Us

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high quality high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Technology Company
With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-tech Company