Gen Z Market Research

Authentic Insights to Help You Understand and Engage the Next Generation

Gen Z Market Research for Future-Focused Strategies

Expertise in Gen Z Market Research:
Gain rich insights into Gen Z’s values, behaviors, and decision-making through research designed specifically for this digitally native, socially conscious generation.
Authentic Engagement via Gen Z Panels:
Access our COPPA-certified Panelpolls platform to connect with teens and young adults through immersive, Gen Z-optimized methodologies that deliver real, actionable feedback.
Social-First Research Design:
Our studies explore how Gen Z interacts across TikTok, YouTube, Instagram, and emerging platforms—ensuring your strategies align with how they consume and engage.
Culturally Inclusive & Representative Insights:
We capture a broad range of Gen Z voices—reflecting diversity in race, gender identity, geography, and cultural background to support authentic brand connection.
Actionable Strategies That Drive Impact:
From product development to messaging, we translate Gen Z insights into strategic direction that fuels innovation and brand growth.
Specialized Moderation for Gen Z Audiences:
Our expert moderators foster trust and engagement with Gen Z participants, creating age-appropriate environments that lead to deeper, more meaningful insights.

With over 30 years of pioneering research in Youth & Family, Touchstone is a trusted leader in Gen Z Market Research. We’ve conducted over 1 million youth surveys, facilitated 50,000 qualitative sessions, and engaged 250,000 community members through our Panelpolls platform, providing unmatched access to the authentic voices of Gen Z. Our commitment to ethical research and innovation ensures that our insights are not only actionable, but also resonate with the values and behaviors of this dynamic generation.

Gen Z Demographics We Reach

College & University Students
Tech-Savvy Young Adults
Social Media Influencers
Gaming Enthusiasts
Movie & TV Buffs
Loyal Consumers of Gen Z Brands
Cultural Trendsetters
Creative Innovators & Entrepreneurs
Content Creators

Eco-Conscious & Socially Aware Young Adults
STEM Enthusiasts
Athletes & Sports Fans
Music Lovers & Festival-Goers
Digital Natives
Fashion-Forward Young Adults
Diverse Cultural Backgrounds
And many more!

Gen Z Market Research Services

Qualitative Research

Uncover the ‘Why’ Behind Gen Z Behaviors

Delve into the motivations, behaviors, and preferences of Gen Z with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this diverse and dynamic age group, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or Gen Z-friendly ethnographic studies, we help you understand the “why” behind young consumers’ actions.

Learn More

Quantitative Research

Drive Strategic Decisions with Gen Z-Centric Data

Make confident decisions with robust quantitative research designed for Gen Z audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from Gen Z participants. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in youth markets.

Learn More

Recruitment & Fieldwork

High-Quality Gen Z Participants for Meaningful Research

Ensure your Gen Z research is grounded in high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant young adult respondents, using in-depth screening processes that ensure relevance and engagement. Trust our expert team to deliver the right audience for the success of your Gen Z-focused projects.

Learn More

UX Research

Design User Experiences That Resonate

Enhance satisfaction and usability for Gen Z-oriented products with our comprehensive UX research services. We ensure your products meet the needs and expectations of young adults, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with this demographic.

Learn More

Communities & Panels

Real-Time Insights from Gen Z Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for Gen Z. Whether you need a lightweight community of dedicated young fans or a large-scale general Gen Z panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in youth markets.

Learn More

Dial Tester

Real-Time Feedback from Gen Z Audiences

Capture moment-to-moment feedback from Gen Z on your media and audio content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from Gen Z as they engage with your content. Whether testing TV shows, ads, or games, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

Learn More

Secure Content Testing

Unmatched Protection for Gen Z-Focused Content

Safeguard your sensitive Gen Z-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

Learn More

Industry Expertise

Technology

Media & Entertainment

Youth & Family

Education

Consumer Packaged Goods

Sports, Wellness, & Fitness

Food, Beverage, & Restaurant

Retail & Apparel

Healthcare

Toys & Gaming

Trusted by Top Global Brands

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company