Gen Z Market Research
Empowering Brands with Authentic Gen Z Perspectives
Uncovering Gen Z Insights for Future-Focused Strategies
- Comprehensive Insights into Gen Z Preferences: Specialized in understanding Gen Z’s unique perspectives, we uncover valuable insights that reflect their dynamic and rapidly evolving preferences.
- Gen Z Community Panel Access & Engaging Methodologies: Leverage our Panelpolls platform and utilize methodologies designed to resonate with Gen Z, capturing authentic feedback in an environment that feels relevant and relatable.
- Digital & Social Media Fluency: Leverage our expertise in understanding how Gen Z navigates and interacts across digital platforms, ensuring your strategies resonate in their world.
- Innovative, Actionable Solutions: Translate Gen Z insights into actionable strategies that keep your brand relevant and connected to this influential demographic.
- Expert Moderation for Gen Z Audiences: Our moderators, experienced in Gen Z research, foster meaningful engagement and deliver accurate, insightful results.
- Inclusive Insights: Our research captures the diverse voices within Gen Z, ensuring your brand connects authentically with all segments of this generation.
Gen Z Demographics We Reach
- College & University Students
- Tech-Savvy Young Adults
- Social Media Influencers
- Gaming Enthusiasts
- Movie & TV Buffs
- Loyal Consumers of Gen Z Brands
- Cultural Trendsetters
- Creative Innovators & Entrepreneurs
- Content Creators
- Eco-Conscious & Socially Aware Young Adults
- STEM Enthusiasts
- Athletes & Sports Fans
- Music Lovers & Festival-Goers
- Digital Natives
- Fashion-Forward Young Adults
- Diverse Cultural Backgrounds
- And many more!
Gen Z Market Research
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover the ‘Why’ Behind Gen Z Behaviors
Delve into the motivations, behaviors, and preferences of Gen Z with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this diverse and dynamic age group, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or Gen Z-friendly ethnographic studies, we help you understand the “why” behind young consumers’ actions.
Quantitative Research
Drive Strategic Decisions with Gen Z-Centric Data
Make confident decisions with robust quantitative research designed for Gen Z audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from Gen Z participants. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in youth markets.
Recruitment & Fieldwork
High-Quality Gen Z Participants for Meaningful Research
Ensure your Gen Z research is grounded in high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant young adult respondents, using in-depth screening processes that ensure relevance and engagement. Trust our expert team to deliver the right audience for the success of your Gen Z-focused projects.
UX Research
Design User Experiences That Resonate
Enhance satisfaction and usability for Gen Z-oriented products with our comprehensive UX research services. We ensure your products meet the needs and expectations of young adults, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with this demographic.
Communities & Panels
Real-Time Insights from Gen Z Communities
Gain ongoing insights with custom-built online communities and panels designed specifically for Gen Z. Whether you need a lightweight community of dedicated young fans or a large-scale general Gen Z panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in youth markets.
Dial Tester
Real-Time Feedback from Gen Z Audiences
Capture moment-to-moment feedback from Gen Z on your media and audio content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from Gen Z as they engage with your content. Whether testing TV shows, ads, or games, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.
Secure Content Testing
Unmatched Protection for Gen Z-Focused Content
Safeguard your sensitive Gen Z-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.
Industry Expertise
Trusted by Top Global Brands
What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
