Innovative Market Research Company
Touchstone Research is an innovative market research company helping brands uncover meaningful insights with advanced methodologies and next-generation technology. Trusted by global leaders across industries, we deliver research solutions that inspire smarter decisions, build stronger connections, and drive lasting growth.

Our Mission as an Innovative Market Research Agency
At Touchstone Research, our mission is to deliver innovative and actionable insights that help our clients make informed decisions. Through a combination of advanced research methodologies, cutting-edge technology, and a team of experienced professionals, we provide the highest quality market research solutions that drive business success. We are committed to building long-term relationships with our clients, exceeding their expectations, and delivering insights that inspire growth and change.
The Touchstone Difference
Innovation & Excellence
As an innovative market research company, Touchstone is built on the principles of creativity and excellence. We combine proven methodologies with emerging approaches to deliver insights that inspire smarter decisions and strategic growth.
Innovation & Tech-Driven Research
Founded on the principles of innovation and excellence, Touchstone Research embodies these values in every aspect of our market research work. We offer a comprehensive suite of next-gen quantitative, qualitative, qualitative recruitment, user experience (UX) research, custom online panels & insight community services, alongside proprietary tools like Dial Tester and Secure Content Testing (SCT) and our AI-Powered market research services conversational AI surveys and augmented sampling. As a tech-driven market research company, continually integrate new technologies into our processes, being early adopters of innovations such as online and mobile research, Generative AI, and VR/AR.
Comprehensive Expertise Across Industries & Audiences:
As a full service market research agency, our team of over 40 researchers bring extensive expertise across a range of industries and audiences. Our market research firm coverage includes Media & Entertainment, Technology, Youth & Family, UX, Education, CPG, Sports, Wellness & Fitness, Toys & Gaming, Food, Beverage & Restaurant, Retail & Apparel, Healthcare, and more. Audience expertise includes general consumer and B2B targets as well as specialization in conducting market research with diverse multicultural groups, creators & influencers, children, teens, and young adults/Gen Z. We also have our own COPPA-certified Youth & Family research panel, Panelpolls, and an extensive worldwide partner network.
Data You Can Trust, Backed by Rigorous Quality Control:
As a trusted market research agency, our rigorous, multi-layered quality controls ensure the highest level of data accuracy and reliability. Our expert marketing research team and cutting-edge data quality tools consistently safeguard against emerging threats, providing trusted data for critical decisions. Our market research agency is Data Quality Certified by Imperium and holds the Sentry Certified Quality Seal.
Unmatched Data Security and Privacy Compliance
Our marketing research agency is committed to the highest standards of data security and privacy. We are SOC 2 Type 2 compliant, active participants in the Data Privacy Framework, and our market research services are in compliance with CPRA and GDPR. As an approved market research vendor for some of the world’s largest brands and agencies, you can rest assured that our market research firm will tick all the boxes when it comes to meeting your data security requirements.
Flexible, Full-Service Research Solutions Tailored to Your Needs:
Whether you need qualitative or quantitative research, market research participant recruitment, custom online panels & insight communities, UX studies, or hybrid solutions, our full-service approach is tailored to your needs. Touchstone acts as an extension of your team, delivering research solutions that fit seamlessly into your workflow.
Our Story: From Innovation to Trust
Founded in 1991 by Steve Burch, Touchstone Research was built on the core principles of innovation and excellence. These values are integrated into everything we do. From the beginning, Touchstone has been an early adopter of disruptive technologies, creating custom research methodologies around them. As a tech-driven market research company, we pioneered online surveys with the advent of the internet, mobile surveys with the first iPhone, market research online communities with early bulletin board software, and online focus groups using the first web conferencing technologies. Today, we leverage VR/AR and Generative AI to continue pushing the boundaries of market research.
When our clients need solutions that don’t exist, our innovative market research agency builds them. This includes our proprietary Youth & Family panel (Panelpolls), Secure Content Testing system, and the kid-approved Dial Testing tool, Dial Tester. Our commitment to excellence in service and insights has fueled our growth, and we now have a full-service market research agency with a team of over 40 research experts providing global coverage across quantitative and qualitative research, customer insight communities and online panels, UX research, qualitative recruitment and fieldwork. Clients trust and remain with us not only for our technical expertise, but also for our integrity and adherence to the highest ethical standards, data privacy, and data security.
In ancient times alchemists used a special stone—known as a touchstone—to grade the purities of precious metals such as gold and silver. Similarly, Touchstone Research sets the standard for excellence of work and exceptional customer service in market research.

Our Tech-Driven Market Research Company Milestones
FAQs: Why Choose a Full-Service Market Research Agency
Here are answers to the most common questions about Touchstone Research and what makes us a trusted partner for leading brands worldwide.
Trusted by Leading Global Brands









































Meet Our Team
Our team of 40+ research professionals blends creativity, technical expertise, and deep industry knowledge. As a full-service market research agency, our people are the driving force behind the innovative, tech-driven insights that clients rely on.

Latest Insights from Touchstone Research
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The Complete Guide to Dial Testing: Real-Time Feedback for Smarter Content Decisions
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Building the Best Market Research Tools: Touchstone’s In-House Approach
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Proven Strategies for Building Custom Insight Communities (Live at Quirks NY 2025)