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Empower Your Research with Instant, Reliable
Insights That Drive Strategic Decisions

- Cutting-Edge Technologies: Engage your audience with advanced community and panel technologies
- Rapid Insights: Instant access to real-time insights from always-on members
- Versatile Methodologies: Comprehensive qualitative and quantitative research tools
- Engage Your Audience: Build strong relationships, fostering trust and brand loyalty
- Global Research: Execute research across multiple countries and languages
- Flexible Services: Tailored to your unique research needs and budget
Community and Panel Solutions

Community & Panel Activities
- Surveys & Polls
- In-depth Interviews
- Focus Groups
- UX Research
- Discussion Boards
- Diary Studies
- Multimedia Uploads (Video, Image, etc.)
- Card-sorting
- Heatmaps and Click-tracking
- Text Highlighter
- Digital Collages
- Shop-Alongs
- Secure Content Testing
- Advanced Survey Logic & Quota Designs
- Rolling Research Programs
- Concept Tests
- Product Tests
- Ad Tests
- Co-creation and Ideation
- In-home Product Testing
- Longitudinal Research
- Trend Research
- In-the-moment Research
- Purchase Journey
- Live Chat
- Tracking Studies
- Advanced Analytics (e.g., MaxDiff, Conjoint, TURF, etc.)
- Personas/Segmentation
- Dial Tester
- Recruit to View/Listen
Community & Panel Services
Design & Build
Recruitment
Community & Panel Management
Qualitative Services
Quantitative Services
Other Services
Design & Build
Creating an online research community panel that aligns with your brand and engages your audience is essential. Whether working with your existing brand style guide or developing custom designs, we prioritize consumer-centric thinking to ensure our panels and communities are innovative, modern, and relevant. Your brand and customers are at the heart of our inspiration, making the experience appealing and engaging for participants.

Quantitative Research
Data-Driven Strategies for Technological Innovation
Make informed decisions with large-scale quantitative research tailored to the technology sector. Our customized approach, rigorous quality control, and precise sampling ensure reliable data, helping you stay ahead of market trends. Whether it’s surveys or advanced statistical modeling, our solutions provide the insights needed to make confident, data-backed decisions.

Recruitment & Fieldwork
High-Quality Participants for Technology Research
Ensure your tech research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening to engage relevant respondents, providing the insights necessary for your market studies. Trust our team to deliver the right audience for your project’s success, whether for software, hardware, or emerging technologies.

UX Research
Optimize User Experiences for Technological Products
Enhance product satisfaction and usability with our comprehensive UX research services. We ensure your technology products meet user expectations, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly experiences that resonate with your audience.

Communities & Panels
Continuous Insights from Custom Tech Communities and Panels
Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a focused insight community of early adopters or a broad general population panel, Touchstone creates tailored solutions for your ongoing research needs. Our communities and panels offer unparalleled flexibility, gathering insights that drive your technology strategy forward.

Dial Tester
Real-Time Feedback on Tech Content and Experiences
Capture moment-to-moment feedback on your technology content and experiences with our proprietary Dial Tester tool. Elevate your product and content testing by capturing continuous user reactions. Whether testing software, digital products, or marketing materials, Dial Tester provides the insights you need to refine your offerings for maximum engagement and impact.

Global Reach to a Wide Range of Audiences
Gen Z
Industry Expertise
- Technology
- Media & Entertainment
- Youth & Family
- Education
- Consumer Packaged Goods
- Toys & Gaming
- Sports, Wellness, & Fitness
- Food, Beverage, & Restaurant
- Retail & Apparel
- Healthcare

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What Our Clients Are Saying About Us
Flexible & Innovative Marketing
Research Services
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
Communities & Panels
UX Research
Qualitative Research
Uncover Deep Insights into Audience Motivations
Delve into the underlying motivations and behaviors of your audience with in-depth qualitative research. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions.
Quantitative Research
Drive Strategic Decisions with Data-Backed Insights.
Inform your decision-making with robust, large-scale quantitative research. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, delivers reliable data that keeps you ahead of the curve. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights you need to make confident, data-driven decisions.
Recruitment & Fieldwork
High-Quality Participants for Insightful Research
Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening processes to engage eager and relevant respondents, providing the valuable insights necessary for your market research studies. Trust our expert team to deliver the right audience for your project’s success.
Communities & Panels
Continuous Insights from Custom Communities and Panels.
Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a lightweight insight community of dedicated fans or a large-scale general population online panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.
UX Research
Optimize User Experiences for Greater Engagement
Enhance user satisfaction and product usability through our comprehensive UX research services. We ensure your products meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with your audience.
Transforming Client Needs into
Groundbreaking Technologies
At Touchstone, we transform client challenges into innovative proprietary research tools like Secure Content Testing (SCT) and Dial Tester, delivering cutting-edge solutions that drive success.

Maximum Protection for All of Your Content Testing Needs

Moment-to-moment insights for media and audio content

Agile Insights at the Speed of Tech
- Inform your decision-making with rich insights into your customer needs and market trends
- Optimize your resources by understanding which innovations will yield the highest ROI
- Understand your users inside and out to develop solutions that stay ahead of their needs
- Test and validate marketing materials and messaging to increase your conversions
- Maximize product usability and user satisfaction through comprehensive UX research
Our Qualitative Recruitment Process
Have Your Opinion Heard & Sign Up As a Panelist!
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Our Mission
At Touchstone Research, our mission is to deliver innovative and actionable insights that help our clients make informed decisions. Through a combination of advanced research methodologies, cutting-edge technology, and a team of experienced professionals, we provide the highest quality market research solutions that drive business success. We are committed to building long-term relationships with our clients, exceeding their expectations, and delivering insights that inspire growth and change.
The Touchstone Difference
Innovation & Excellence

Tech-driven Research Services & Methods:
Founded on the principles of innovation and excellence, Touchstone Research embodies these values in every aspect of our work. We offer a comprehensive suite of next-gen quantitative, qualitative, community, and panel services, alongside proprietary tools like Dial Tester and Secure Content Testing (SCT). We continually integrate new technologies into our processes, being early adopters of innovations such as online and mobile research, Generative AI, and VR/AR.
Comprehensive Expertise Across Industries & Audiences:
Our full-service team of over 40 researchers brings extensive expertise across a range of industries and audiences. Industry coverage includes Media & Entertainment, Technology, Youth & Family, UX, Education, CPG, Sports, Wellness & Fitness, Toys & Gaming, Food, Beverage & Restaurant, Retail & Apparel, Healthcare and more. Audience expertise includes general consumer and B2B targets as well as specialization in conducting research with diverse multicultural groups, creators and influencers, children, teens, and young adults/Gen Z. We also have our own COPPA-certified Youth & Family research panel, Panelpolls, and an extensive worldwide partner network .
Data You Can Trust, Backed by Rigorous Quality Control:
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions. Touchstone is Data Quality Certified by Imperium and holds the Sentry Certified Quality Seal.
Unmatched Data Security and Privacy Compliance:
Touchstone is committed to the highest standards of data security and privacy. We are SOC 2 Type 2 compliant, active participants in the Data Privacy Framework, and our research services are in compliance with CPRA and GDPR. As an approved vendor for some of the world’s largest brands and agencies, you can rest assured that Touchstone will tick all the boxes when it comes to meeting your data security requirements.
Flexible, Full-Service Research Solutions Tailored to Your Needs:
Touchstone provides a range of full service and flex service qual, quant, hybrid, community & panel and custom research service programs depending on your specific needs and objectives. We serve as an extension of your team and fit in exactly where you need us.
Our Story
Founded in 1991 by Steve Burch, Touchstone Research was built on the core principles of innovation and excellence. These values are integrated into everything we do. From the beginning, Touchstone has been an early adopter of disruptive technologies, creating methodologies around them. We pioneered online surveys with the advent of the internet, mobile surveys with the first iPhone, online communities with early bulletin board software, and online focus groups using the first web conferencing technologies. Today, we leverage VR/AR and Generative AI to continue pushing the boundaries of market research.
When our clients need solutions that don’t exist, we build them. This includes our proprietary Youth & Family panel (Panelpolls), Secure Content Testing system and the kid-approved Dial Tester tool. Our commitment to excellence in service and insights has fueled our growth, and we now have a team of over 40research experts providing global coverage across quantitative and qualitative research, communities and panels, UX, fieldwork & recruitment. Clients trust and remain with us not only for our technical prowess but also for our integrity and adherence to the highest ethical standards, data privacy and security.
In ancient times alchemists used a special stone—known as a touchstone– to grade the purities of precious metals such as gold and silver. Similarly, Touchstone Research sets the standard for excellence of work and exceptional customer service in marketing research.

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Meet Our Team
Our team at Touchstone Research is a diverse group of passionate and experienced professionals dedicated to delivering innovative and actionable insights. With expertise across various industries and a commitment to excellence, our team collaborates closely with clients to drive strategic growth and success. Get to know the experts who bring your research projects to life and are committed to exceeding your expectations every step of the way.


Our Methodologies
- In-person and Remote
- UX Research
- In-Depth Interviews (IDIs)
- Focus Groups
- Shop-Alongs
- Taste Tests
- In-home Studies
- Parent/Child Pairs
- Friendship Groups
- Family Studies
- Immersion Studies
- Insight Communities
- Diary & Ethnography Studies
- Rolling Research Programs
Market Research For Technology Companies
Analyze. Innovate. Disrupt.


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Youth & Family Research with Panelpolls

Connect with Hard-to-Reach Audiences
Panelpolls, our COPPA-compliant Youth & Family research panel, gives you direct access to hard-to-reach audiences, including kids, teens, and young adults, as well as their parents. With over 20 years of experience, Panelpolls has become a trusted source for high-quality insights into the behaviors, preferences, and opinions of younger demographics.
- Diverse and Engaged Members: Our panel is composed of active and engaged participants, ensuring reliable and actionable insights for your research needs.
- COPPA-Compliant: Fully compliant with the Children’s Online Privacy Protection Act (COPPA), ensuring the safety and privacy of all youth participants.
- Custom Research Solutions: Whether you need quick pulse surveys, in-depth qualitative studies, or long-term tracking, Panelpolls offers the flexibility to meet your specific research objectives.
Leverage our Youth & Family panel to gain valuable insights that help you connect with and understand the next generation of consumers.
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.


Dedicated to the Privacy and Security of Your Data




Communities & Panels Case Studies
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Ongoing Feedback Community with Tweens
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8-month Online Community for aMedia & Entertainment Company
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