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Empower Your Research with Instant, Reliable
Insights That Drive Strategic Decisions

  • Cutting-Edge Technologies: Engage your audience with advanced community and panel technologies
  • Rapid Insights: Instant access to real-time insights from always-on members
  • Versatile Methodologies: Comprehensive qualitative and quantitative research tools
  • Engage Your Audience: Build strong relationships, fostering trust and brand loyalty
  • Global Research: Execute research across multiple countries and languages
  • Flexible Services: Tailored to your unique research needs and budget

Community and Panel Solutions

Insight Communities

Insight Communities

Primarily qualitative, our Insight Communities are designed for ongoing engagement and rapid insights generation. They leverage discussion boards, diaries, polls, media uploads, remote IDIs/groups, UX, and other interactive activities to capture deep, nuanced insights from your audience.

Rapid Qualitative Insights: Quickly gather and analyze qualitative data for timely decision-making.
In-Depth Exploration: Facilitate deep qualitative exploration and in-depth discussions.
Attitude & Behavior Understanding: Understand complex behaviors and motivations over time.
Strategic Development: Ideal for developing and refining strategies through interactive feedback.
Strengthen Relationships: Build strong connections with a core group of engaged members.
Trend Tracking: Track changes and trends over time for continuous improvement.

Community Panels

Community Panels

Our Community Panels seamlessly integrate high-frequency quantitative and qualitative research activities, providing a comprehensive approach to gathering insights.

Mixed Methodologies: Leverage the combined strengths of both qualitative and quantitative research for richer insights.
Ongoing Iterative Research: Ideal for addressing multiple research objectives over the long term, adapting to evolving needs and insights.
Enhanced Engagement: Increase member participation through diverse research touchpoints.
Integrated Insights: Blend detailed qualitative feedback with robust quantitative data for a holistic view.
Product Development: Ideal for product development, concept testing, and rapid feedback cycles, enabling swift adjustments and improvements.

Online Panels

Online Panels

Panels are ideal for large scale ongoing quantitative survey work (e.g., weekly, bi-weekly, monthly surveys)

Rapid Surveys: Conduct quick surveys on various topics to gather essential business insights swiftly.
Robust Sample Sizes: Support for large survey bases allows for statistical testing and ensures data confidence and integrity.
Longitudinal Tracking: Excellent for tracking attitudes, sentiments, behaviors, and key performance indicators over time.
Audience Segmentation: Optimized for segmentation of your audience so you can develop a deeper understanding of your various consumer segments.
Advanced Methodologies: Supports sophisticated methodologies like conjoint analysis, MaxDiff, TURF, and more.

Pop Up Communities

Pop Up Communities

Short-term communities designed to gather quick focused feedback from your audience.

Flexible Duration: Run your community for a few days or several weeks, depending on the scope and goals of your research.
Targeted Recruitment: Engage with precisely targeted participants recruited to meet your specific demographic/behavioral needs.
Scalable Solutions: Easily scale the community size or length as research requirements and objectives shift.
Rapid Feedback: Get quick responses and reactions to your questions, concepts, prototypes, etc.
Actionable Insights: Obtain clear, actionable insights on a specific objective that can be immediately implemented.

Community & Panel Activities

Community & Panel Services

  • Design & Build

  • Recruitment

  • Community & Panel Management

  • Qualitative Services

  • Quantitative Services

  • Other Services

Design & Build

Creating an online research community panel that aligns with your brand and engages your audience is essential. Whether working with your existing brand style guide or developing custom designs, we prioritize consumer-centric thinking to ensure our panels and communities are innovative, modern, and relevant. Your brand and customers are at the heart of our inspiration, making the experience appealing and engaging for participants.

Quantitative Research

Data-Driven Strategies for Technological Innovation

Make informed decisions with large-scale quantitative research tailored to the technology sector. Our customized approach, rigorous quality control, and precise sampling ensure reliable data, helping you stay ahead of market trends. Whether it’s surveys or advanced statistical modeling, our solutions provide the insights needed to make confident, data-backed decisions.

Recruitment & Fieldwork

High-Quality Participants for Technology Research

Ensure your tech research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening to engage relevant respondents, providing the insights necessary for your market studies. Trust our team to deliver the right audience for your project’s success, whether for software, hardware, or emerging technologies.

UX Research

Optimize User Experiences for Technological Products

Enhance product satisfaction and usability with our comprehensive UX research services. We ensure your technology products meet user expectations, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly experiences that resonate with your audience.

Communities & Panels

Continuous Insights from Custom Tech Communities and Panels

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a focused insight community of early adopters or a broad general population panel, Touchstone creates tailored solutions for your ongoing research needs. Our communities and panels offer unparalleled flexibility, gathering insights that drive your technology strategy forward.

Dial Tester

Real-Time Feedback on Tech Content and Experiences

Capture moment-to-moment feedback on your technology content and experiences with our proprietary Dial Tester tool. Elevate your product and content testing by capturing continuous user reactions. Whether testing software, digital products, or marketing materials, Dial Tester provides the insights you need to refine your offerings for maximum engagement and impact.

Kids / Gen Alpha
Teens
Young Adults /
Gen Z
Adults & Parents
Educators
Creators & Influencers
Generative AI
VR / AR
Multicultural
And More!

Industry Expertise

  • Technology
  • Media & Entertainment
  • Youth & Family
  • Education
  • Consumer Packaged Goods
  • Toys & Gaming
  • Sports, Wellness, & Fitness
  • Food, Beverage, & Restaurant
  • Retail & Apparel
  • Healthcare
Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm

What Our Clients Are Saying About Us

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manager

    Ed-Tech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed-Tech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company

Flexible & Innovative Marketing
Research Services

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • Communities & Panels

  • UX Research

Qualitative Research

Delve into the underlying motivations and behaviors of your audience with in-depth qualitative research. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions.

Quantitative Research

Inform your decision-making with robust, large-scale quantitative research. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, delivers reliable data that keeps you ahead of the curve. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights you need to make confident, data-driven decisions.

Recruitment & Fieldwork

Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening processes to engage eager and relevant respondents, providing the valuable insights necessary for your market research studies. Trust our expert team to deliver the right audience for your project’s success.

Communities & Panels

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a lightweight insight community of dedicated fans or a large-scale general population online panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.

UX Research

Enhance user satisfaction and product usability through our comprehensive UX research services. We ensure your products meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with your audience.

Transforming Client Needs into
Groundbreaking Technologies

Agile Insights at the Speed of Tech

  • Inform your decision-making with rich insights into your customer needs and market trends
  • Optimize your resources by understanding which innovations will yield the highest ROI
  • Understand your users inside and out to develop solutions that stay ahead of their needs
  • Test and validate marketing materials and messaging to increase your conversions
  • Maximize product usability and user satisfaction through comprehensive UX research

Our Qualitative Recruitment Process

  • A.

    Screener Development

    Custom screeners are developed for each project to meet the unique recruitment needs of every study.

  • B.

    Initial Online Screener with Data Quality Checks

    An initial online screener with rigorous data quality checks ensures precise and reliable participant selection.

  • C.

    In-Depth Phone Screening

    Thorough in-depth phone screenings are conducted to evaluate participant suitability, ensuring only the most relevant individuals are selected for your research.

  • D.

    Thorough Review of Participant Qualifications

    A comprehensive review of participant qualifications confirms that all selected individuals meet the specific criteria necessary for your project.

Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed
Great Minds
Google
YouTube
Meta
Zearn
Sirius XM
Massachusetts Institute of Technology
Calm
Google
Meta
Mattel
Nick
Paramount
Pluto TV
Sirius XM
Carnival
Disney

The Touchstone Difference

Innovation & Excellence

Tech-driven Research Services & Methods:

Founded on the principles of innovation and excellence, Touchstone Research embodies these values in every aspect of our work. We offer a comprehensive suite of next-gen quantitative, qualitative, community, and panel services, alongside proprietary tools like Dial Tester and Secure Content Testing (SCT). We continually integrate new technologies into our processes, being early adopters of innovations such as online and mobile research, Generative AI, and VR/AR.

Comprehensive Expertise Across Industries & Audiences:

Our full-service team of over 40 researchers brings extensive expertise across a range of industries and audiences. Industry coverage includes Media & Entertainment, Technology, Youth & Family, UX, Education, CPG, Sports, Wellness & Fitness, Toys & Gaming, Food, Beverage & Restaurant, Retail & Apparel, Healthcare and more. Audience expertise includes general consumer and B2B targets as well as specialization in conducting research with diverse multicultural groups, creators and influencers, children, teens, and young adults/Gen Z. We also have our own COPPA-certified Youth & Family research panel, Panelpolls, and an extensive worldwide partner network .

Data You Can Trust, Backed by Rigorous Quality Control:

Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions. Touchstone is Data Quality Certified by Imperium and holds the Sentry Certified Quality Seal.

Unmatched Data Security and Privacy Compliance:

Touchstone is committed to the highest standards of data security and privacy. We are SOC 2 Type 2 compliant, active participants in the Data Privacy Framework, and our research services are in compliance with CPRA and GDPR. As an approved vendor for some of the world’s largest brands and agencies, you can rest assured that Touchstone will tick all the boxes when it comes to meeting your data security requirements.

Flexible, Full-Service Research Solutions Tailored to Your Needs:

Touchstone provides a range of full service and flex service qual, quant, hybrid, community & panel and custom research service programs depending on your specific needs and objectives. We serve as an extension of your team and fit in exactly where you need us.

Our Story

Founded in 1991 by Steve Burch, Touchstone Research was built on the core principles of innovation and excellence. These values are integrated into everything we do. From the beginning, Touchstone has been an early adopter of disruptive technologies, creating methodologies around them. We pioneered online surveys with the advent of the internet, mobile surveys with the first iPhone, online communities with early bulletin board software, and online focus groups using the first web conferencing technologies. Today, we leverage VR/AR and Generative AI to continue pushing the boundaries of market research.

When our clients need solutions that don’t exist, we build them. This includes our proprietary Youth & Family panel (Panelpolls), Secure Content Testing system and the kid-approved Dial Tester tool. Our commitment to excellence in service and insights has fueled our growth, and we now have a team of over 40research experts providing global coverage across quantitative and qualitative research, communities and panels, UX, fieldwork & recruitment. Clients trust and remain with us not only for our technical prowess but also for our integrity and adherence to the highest ethical standards, data privacy and security.

In ancient times alchemists used a special stone—known as a touchstone– to grade the purities of precious metals such as gold and silver. Similarly, Touchstone Research sets the standard for excellence of work and exceptional customer service in marketing research.

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Compassion
Go Health

Meet Our Team

Our team at Touchstone Research is a diverse group of passionate and experienced professionals dedicated to delivering innovative and actionable insights. With expertise across various industries and a commitment to excellence, our team collaborates closely with clients to drive strategic growth and success. Get to know the experts who bring your research projects to life and are committed to exceeding your expectations every step of the way.

Our Methodologies

  • In-person and Remote
  • UX Research
  • In-Depth Interviews (IDIs)
  • Focus Groups
  • Shop-Alongs
  • Taste Tests
  • In-home Studies
  • Parent/Child Pairs
  • Friendship Groups
  • Family Studies
  • Immersion Studies
  • Insight Communities
  • Diary & Ethnography Studies
  • Rolling Research Programs

Market Research For Technology Companies

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Youth & Family Research with Panelpolls

Connect with Hard-to-Reach Audiences

Panelpolls, our COPPA-compliant Youth & Family research panel, gives you direct access to hard-to-reach audiences, including kids, teens, and young adults, as well as their parents. With over 20 years of experience, Panelpolls has become a trusted source for high-quality insights into the behaviors, preferences, and opinions of younger demographics.

  • Diverse and Engaged Members: Our panel is composed of active and engaged participants, ensuring reliable and actionable insights for your research needs.
  • COPPA-Compliant: Fully compliant with the Children’s Online Privacy Protection Act (COPPA), ensuring the safety and privacy of all youth participants.
  • Custom Research Solutions: Whether you need quick pulse surveys, in-depth qualitative studies, or long-term tracking, Panelpolls offers the flexibility to meet your specific research objectives.

Leverage our Youth & Family panel to gain valuable insights that help you connect with and understand the next generation of consumers.

Latest Insights in Communities & Panels