Market Research Case Studies
See how leading brands turn research into action with Touchstone. Each case study shows the challenge, our approach, and the impact, across qualitative, quantitative, and UX research for media, technology, education, retail, CPG, and youth and family audiences.
Touchstone Research partners with brands to answer their most important questions and turn insight into confident decisions. These market research case studies span industries and methods, from moment-to-moment content testing with Dial Tester and remote qualitative sessions with hard-to-reach audiences, to always-on insight communities, international diary studies, and multi-phase UX research. Explore the work below to see how we design and run research end to end, and how flexible, full-service and modular engagements deliver decision-grade results.
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Optimizing the PBR Broadcast for the Next Season of Fans
Touchstone Research partnered with Professional Bull Riders (PBR) to optimize their Teams broadcasts ahead of the upcoming event season. Using a hybrid qualitative and dial testing program built on Dial Tester, our proprietary moment-to-moment content evaluation platform, we measured second-by-second viewer engagement across eight focus groups in four U.S. regions, segmented by PBR Viewers and…
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Sharpening an AI Tutor Through Iterative Student Research
Neomind Learning partnered with Touchstone Research to put its AI tutor app in front of real students and make it better across two rounds of testing. The first was a full-service diagnostic that established a clear baseline of how students ages 12 to 18 actually experienced the platform. Neomind acted on what they heard, and…
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Validating Platform Concepts for Gen Alpha Audiences Through Remote Research
Executive Summary A global entertainment company partnered with Touchstone Research to demonstrate proof of concept for a new online platform designed specifically for Gen Alpha users. This case study highlights the importance of Gen Alpha Concept Testing in understanding what digital experiences resonate with this unique audience. By leveraging remote friendship-paired sessions, the study provided…
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Enhancing Curriculum Development Through an Ongoing Insights Community for Educators
Executive Summary A leading media and entertainment company established a long-term research partnership with Touchstone Research to gather continuous feedback from early childhood and elementary educators. This ongoing community provided a direct line of communication to classroom teachers, which ensured that digital content and curriculum tools aligned with the real-world needs of daycare through 2nd-grade…
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Powering Tech Innovation Through Multi-Market Insight Communities
Executive Summary An online technology company partnered with Touchstone Research to establish a dedicated research infrastructure for capturing rapid, ongoing insights from next-generation power users. By building specialized insight communities in the United States and Brazil, the brand gained the ability to conduct continuous qualitative exploration to support multiple internal research teams. What this case…
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Analyzing Global Search Behavior Through International Diary Studies
Executive Summary A leading Subscription Video on Demand (SVOD) company partnered with Touchstone Research to investigate how consumers in the US and five international markets search for entertainment-related topics online and via mobile apps. The research leveraged longitudinal diary studies to provide deep visibility into search mechanisms, helping the client optimize its platform’s features for…
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Uncovering Global Mobile Media Habits Through International Online Discussion Boards
Executive Summary A leading global Subscription Video on Demand (SVOD) company partnered with Touchstone Research to gain an in-depth understanding of mobile app users’ behaviors and motivations for watching content on mobile devices. This international study utilized interactive online discussion boards to identify universal behavioral habits and unique market-specific entertainment needs. What this case study…
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Evaluating Virtual Vehicle Shopping Experiences Through Multi-Phase UX Research
Executive Summary A luxury car brand partnered with Touchstone Research to conduct specialized automotive UX research on a prototype 3D virtual vehicle shopping experience. The study utilized AI and a specialized tagging system to provide the brand with clear directional guidance on which digital features drove consumer engagement and which required further refinement before additional…
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Optimizing Kids’ Apparel E-commerce Through Competitive Retail UX Research
Executive Summary An established kids’ and baby apparel company partnered with Touchstone Research to conduct retail UX research to evaluate its website performance against key competitors. Through moderated usability sessions, the brand identified opportunities to improve its user interface and optimize the digital path to purchase. What this case study covers: Study Snapshot Business Challenge:…
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Capturing Emerging Youth Culture Trends Through an Always-On Insight Community
Executive Summary A global media and entertainment leader partnered with Touchstone Research to establish a long-term qualitative research community focused on the tween demographic. This always-on platform provides internal stakeholders with immediate access to authentic youth perspectives, ensuring content and brand strategies remain aligned with rapidly shifting cultural trends. What this case study covers: Study…