Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone has consistently met SOC 2 Type II standards—this year expanding the audit scope to include our advanced online dial testing tool ensuring that Dial Tester now falls under our certified secure infrastructure.
What is SOC 2 Type II Compliance?
SOC 2 Type II, established by the American Institute of Certified Public Accountants (AICPA), evaluates a company’s controls over a defined period, focusing on five Trust Service Criteria: security, availability, processing integrity, confidentiality, and privacy. Achieving SOC 2 Type II Compliance confirms that Touchstone Research upholds strict protocols to protect sensitive client and participant data across all platforms—including our online dial testing technology.
Introducing Dial Tester: Secure, Real-Time Online Dial Testing Tool
Touchstone’s Dial Tester is a proprietary online dial testing tool that captures real-time, moment-by-moment audience feedback on video, audio, and media content. Participants use a dial or slider interface to register emotional engagement and reactions, delivering deep insights into how content performs at every second.
From testing pilots, ads, trailers, and political messages to tracking audience response across segments, Dial Tester empowers brands, agencies, and media companies with actionable insights—now backed by the gold standard of data protection: SOC 2 Type II Compliance.
Built-In Security with Secure Content Testing (SCT)
Dial Tester is fully integrated with Touchstone’s Secure Content Testing (SCT) platform, adding forensic and user-level watermarking to deter unauthorized sharing of confidential content. Together, these tools create a secure ecosystem for conducting market research on sensitive media without compromising quality or trust.
Why SOC 2 Compliance for Online Dial Testing Matters
By extending our SOC 2 audit to cover our online dial testing platform, Touchstone validates that even our most innovative technologies meet top-tier standards in security and privacy. Clients can now run dial testing studies with complete confidence—knowing their content, data, and participant interactions are protected by industry-best safeguards.
A Word from Our Security Officer
“Achieving SOC 2 Type II Compliance underscores Touchstone’s commitment to protecting sensitive information. Including our online dial testing technology in this year’s audit ensures even our most forward-thinking tools are secure. It’s more than compliance—it’s a promise of trust.”
— Travis Santa, Security Officer, Touchstone Research
Learn More About Dial Tester
Discover how our secure, SOC 2-compliant online dial testing technology can elevate your next campaign with real-time insights.