Teen Market Research

Empowering Brands with Authentic Teen Perspectives

Uncovering Real Teen
Insights for Strategic Growth

Comprehensive Insights into Teen Preferences: Specialized in understanding teens’ unique perspectives, we uncover valuable insights that reflect their dynamic and rapidly changing preferences.
Teen Community Panel Access & Engaging Methodologies: Leverage our COPPA-compliant Youth & Family Panel, Panelpolls, and utilize methodologies designed to resonate with teens, capturing authentic feedback in an environment that feels safe and relatable.
Innovative, Actionable Solutions: Translate teen insights into actionable strategies that keep your brand relevant and connected to this critical demographic.
Expert Moderation for Teen Audiences: Our moderators, experienced in teen research, foster meaningful engagement and deliver accurate, insightful results.

Trusted Leaders in Communities & Panels

Touchstone Research has over 30 years of deep-rooted experience in Youth & Family research. We’ve conducted more than 1 million youth surveys, facilitated 50,000 qualitative sessions, and engaged 250,000 community members. Panelpolls, our proprietary Youth & Family panel, is one of the industry’s longest-running and most trusted resources for accessing children, teens, and young adults. Our expert team engages daily with young participants, utilizing innovative methods tailored specifically to their unique needs and behaviors. We are deeply committed to the safety and well-being of young participants, adhering to the highest ethical standards in every aspect of our research.

Diverse Teen Demographics We Reach

High School Students
Tech-Savvy Teens
Social Media Enthusiasts
Gaming Aficionados
Movie & TV Buffs
Loyal Consumers of Teen Brands
Youth Trendsetters
Creative Young Minds & Aspiring Artists
Young Influencers & Content Creators

Eco-Conscious & Socially Aware Teens
STEM Enthusiasts
Athletes & Sports Fans
Music Lovers & Concert-Goers
Digital Natives
Fashion-Forward Teens
Diverse Cultural Backgrounds
And many more!

Teen Market Research Services

Qualitative Research

Unlock Deep Insights into Teen Audiences

Delve into the motivations, behaviors, and preferences of teens with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this dynamic age group, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or teen-friendly ethnographic studies, we help you understand the “why” behind young consumers’ actions.

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Quantitative Research

Drive Strategic Decisions with Teen-Centric Data

Make confident decisions with robust quantitative research designed for teen audiences. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from teen participants. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in youth markets.

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Recruitment & Fieldwork

High-Quality Teen Participants for Meaningful Research

Ensure your teen research is grounded in high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant teen respondents, using in-depth screening processes that ensure age-appropriateness and secure parental consent where necessary. Trust our expert team to deliver the right audience for the success of your teen-focused projects.

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UX Research

Optimize User Experiences for Teen Audiences

Enhance satisfaction and usability for teen-oriented products with our comprehensive UX research services. We ensure your products meet the needs and expectations of teens, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with younger audiences.

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Communities & Panels

Continuous Insights from Custom Teen Panels and Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for teens. Whether you need a lightweight community of dedicated teen fans or a large-scale general teen panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in youth markets.

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Dial Tester

Real-Time Feedback from Teen Audiences

Capture moment-to-moment feedback from teens on your media and audio content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions from teens as they engage with your content. Whether testing TV shows, ads, or games, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

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Secure Content Testing

Unmatched Protection for Teen-Focused Content

Safeguard your sensitive teen-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

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Industry Expertise

Technology

Media & Entertainment

Youth & Family

Education

Consumer Packaged Goods

Sports, Wellness, & Fitness

Food, Beverage, & Restaurant

Retail & Apparel

Healthcare

Toys & Gaming

Trusted by Top Global Brands

What Our Clients Are Saying About Us

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-tech Company
I got the opportunity to work with the members Touchstone Research through another company. I was so impressed with them that they were the first group that I called when I got my own research project. Not only did they respond immediately, and give me a fair price for the work I requested, but they helped me along the way and were in constant contact. They found children from different regions from families of different interests. They also set up all of the online sessions, got the participants set up and ready to go so that all I had to worry about was myself! I just didn’t realize that this amount of support was possible, and now that I have that, I can never go back. For anyone who is unsure about doing online research, you don’t have anything to think about with Touchstone. They will take care of you and your project will go smoothly every time from start to finish.

Educational Consultant
Media & Entertainment Company