Quantitative Market Research Services & Data Strategy
A full-service, tech-powered quantitative research agency delivering rigorous insights for global B2C and B2B brands.
Touchstone Research moves beyond simple data collection. We partner with clients to architect custom quantitative studies, access hard to reach audiences, and deliver advanced analytics that answer your most critical business questions. Backed by 35 plus years of experience and proprietary research technology, our team manages the entire research lifecycle with precision, speed, and uncompromising data quality.
Custom Quantitative Methodologies
Quantitative research is ideal when organizations need statistically reliable insights to measure performance, compare audiences, and validate decisions at scale. We tailor our methods to the decision at hand, combining technical rigor with practical application to drive growth.
Global Brand Health Tracking
Content, Concept and Message Testing
Pricing & Packaging Strategy
Ad Effectiveness & Dial Testing
Hybrid Quant/Qual
Advanced Segmentation
Global Brand Health Tracking
The Goal: Monitor long-term performance.
The Method: Track awareness, sentiment, and purchase intent across multiple markets with consistent Brand Tracking methodologies that filter out cultural noise.
Why it matters: Spot trend shifts early so you can pivot your strategy.
Ad Testing
The Goal: Optimize creative before media spend.
The Method: Evaluate video and audio ads using integrated Dial Testing technology to capture moment-to-moment audience engagement and emotional response.
Why it matters: Ensure your message lands before you spend your budget.
Brand Tracking & Brand Health Tracking
Track awareness, trust, favorability, and purchase intent over time to monitor brand performance and inform long-term strategy.
Content, Concept and Message Testing
The Goal: Launch with confidence.
The Method: We validate new product concepts, digital content, and marketing messages using Monadic designs. For sensitive IP, we utilize Secure Content Testing (SCT) with dynamic watermarking to prevent leaks.
Why it matters: Validate your best ideas safely before you commit to production.
Hybrid Quant/Qual
The Goal: Get the “What” and the “Why.”
The Method: Seamlessly integrate qualitative depth like focus groups, in-depth interviews, diary studies or Conversational AI Surveys into large-scale quantitative projects.
Why it matters: Add human context to your statistical data for richer insights.
Pricing & Packaging Strategy
The Goal: Maximize revenue potential.
The Method: From simple price elasticity to complex Choice-Based Conjoint (CBC) and Van Westendorp models, we determine the optimal price points and feature bundles.
Why it matters: Stop leaving money on the table with data-backed pricing.
Custom Survey Programming & B2C Deployment
Execute technically complex quantitative studies with dynamic logic, automation, and secure data collection. Our team supports custom survey programming and large-scale B2C deployments with precision and speed.
Advanced Segmentation
The Goal: Target the right customers.
The Method: We go beyond basic demographics, using Latent Class Analysis and Cluster Analysis to group consumers into distinct personas based on actual behavior and needs.
Why it matters: Transform generic data into a precision targeting roadmap.
The Touchstone Standard: Built for Decision Confidence
We know that bad data leads to bad decisions. That’s why we built a research infrastructure designed to eliminate risk, ensure flexibility, and access the voices that matter most.
- Uncompromising Data Quality & Security We employ a multi-layered data quality defense system—combining Sentry-certified behavioral vetting and digital fingerprinting to ensure your data is clean, real, and reliable. Our systems are SOC 2 Type II certified, meeting the rigorous security standards of global enterprise brands.
- Youth & Family Compliance Leadership As industry leaders in youth research, we maintain the highest standards for privacy and safety. Our processes are COPPA-certified and kidSAFE approved, ensuring compliant access to children, teens, and families.
- Global Reach with Local Expertise From Gen Alpha to C-Suite executives, we leverage a global network across 60+ countries. We execute fieldwork with culturally fluent, in-language support that ensures meaningful and contextually aligned insights.
- Flexible Service Models We don’t force a one-size-fits-all approach. Whether you need a fully managed research program or modular project support, our teams integrate seamlessly into your workflow to fit your timeline and budget.
End-to-End Quantitative Project Management
A Structured Approach to Statistical Validity
Our agile, six step approach ensures strategic alignment and data integrity at every phase of the research lifecycle.
1. Research Design & Consultation
2. Survey Programming & Localization
3. Strategic Sampling Plan
4. Field Management & Security
5. Data Processing & Analysis
6. Reporting & Recommendations
Research Design & Consultation
We collaborate with your stakeholders to define success metrics and select the optimal methodology. We consult on Questionnaire Development, Normative Databases, and feasibility to solve your specific challenge.
Survey Programming & Localization
Our programmers build intelligent, mobile-first survey instruments. For global studies, we handle Translation and Localization, ensuring cultural nuance is preserved across 60+ markets.
Strategic Sampling Plan
We design blended sampling strategies to reach precise quotas. This ensures census-representative data for General Population consumers as well as specialized B2B decision-makers.
Field Management & Security
We actively manage fielding with Pre-Testing and soft launches to check data quality early. We utilize Sentry-certified fraud detection to eliminate bots and ensure only verified respondents enter your dataset.
Data Processing & Analysis
Our data team cleans and structures your data with rigorous Open-End Coding, Weighting, and Banner Tabulation. Beyond basics, we apply advanced analytics like Regression and Key Driver Analysis
Reporting & Recommendations
We synthesize complex datasets into clear, visual narratives and actionable recommendations that empower your team to move forward with confidence
B2C and B2B Precision Sampling
Precision sampling is handled directly by our quantitative team. We design blended sampling strategies that leverage Panelpolls, our proprietary community panel, alongside a trusted global network providing access to millions of respondents.
- General Population (Nat Rep): We deliver census representative data across the US and global markets, ensuring your results reflect the true diversity of the marketplace.
- Youth and Family Cohorts: As industry leaders in this space, we provide compliant access to Gen Alpha, Gen Z, and Parents. Our recruitment and engagement strategies are specifically tailored to these sensitive demographics.
- B2B and Professional Segments: We reach verified professionals and C-Suite decision makers across specialized industries, from technology and healthcare to retail and property management.
- Niche Consumer Segments: Our team excels at finding respondents with specific behaviors, hobbies, or purchasing patterns that traditional sample providers often miss.
Global Fieldwork in 60 plus Countries
We execute fieldwork with culturally fluent, in language support. This ensures that even the most complex global tracking studies are contextually aligned and statistically sound across different regions and languages.
Delivering Contextual Rigor Across Industries
A quantitative study is only as strong as the industry context behind it. We apply consistent statistical rigor while adapting our study designs to the unique speed and regulatory requirements of your sector.
Quantitative Research in Action
Real-world examples of how Touchstone Research delivers statistical confidence to drive industry change.
Closing the Cybersecurity Gender Gap (Technology & Education)
- The Challenge: Girls Who Code needed rigorous Gen Z research to understand the specific drivers and deterrents preventing teenage girls from pursuing careers in cybersecurity.
- The Solution: We executed a nationally representative market research for technology survey with 2,105 teens, comparing confidence levels and “sense of belonging” between genders and program alumnae.
- The Outcome: The data statistically validated a critical “confidence gap,” providing the foundational evidence for the Breaking Barriers report and shaping national advocacy strategies.
Quantitative Research Company FAQs
Trusted by Leading Global Brands and Organizations
What Clients Say About Our Quantitative Research Company
Uncompromising Quantitative Online Survey Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered survey quality controls ensure the highest level of data accuracy and reliability. Our expert survey data quality team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
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Global Capabilities, Headquartered in the US
While our headquarters is located in New Haven, CT, our research team operates as a fully remote, distributed workforce across the US.
This structure ensures our clients receive dedicated, same-time-zone support from senior researchers, providing high-touch project management regardless of where the fieldwork takes place.